>Contents
2. A Fifty-Cent Lesson In Persistence
3. Desire - The First Step toward Riches
4. Desire Outwits Mother Nature
5. Faith - The Second Step toward Riches
8. Auto-Suggestion - The Third Step toward Riches
10. Specialized Knowledge - The Fourth Step Toward Riches
11. Lack of Ambition
12. Imagination - The Fifth Step toward Riches
13. How To Make Practical Use Of Imagination
14. What Would I Do If I Had A Million Dollars
15. Organized Planning - The Sixth Step Toward Riches
16. When And How To Apply For A Position
17. The Capital Value Of Your Services
18. Take Inventory Of Yourself
19. The "Miracle" That Has Provided These Blessings
20. Decision - The Seventh Step Toward Riches
21. Power
22. The Sustained Effort Necessary To Induce Faith
23. Symptoms Of Lack Of Persistence
24. How To Develop Persistence
25. Power - The Ninth Step toward Riches
26. Transmutation - The Tenth Step Toward Riches
27. Why Men Seldom Succeed Before Forty
28. The Subconscious Mind - The Eleventh Step Toward Riches
29. Emotion
30. The Brain - The Twelfth Step Toward Riches
31. The Dramatic Story Of The Brain
32. The Sixth Sense - The Thirteenth Step Toward Riches
33. Building Character Through Auto-Suggestion
34. How To Outwit The Six Ghosts Of Fear
36. Old Man Worry
37. Self-Analysis Test Questions
38. "Fifty-Seven" Famous Alibis
Preface
IN EVERY chapter of this book, mention has been made of the money-making secret which has made fortunes for more than five hundred exceedingly wealthy men whom I have carefully analyzed over a long period of years.
The secret was brought to my attention by Andrew Carnegie, more than a quarter of a century ago. The canny, lovable old Scotsman carelessly tossed it into my mind, when I was but a boy. Then he sat back in his chair, with a merry twinkle in his eyes, and watched carefully to see if I had brains enough to understand the full significance of what he had said to me.
When he saw that I had grasped the idea, he asked if I would be willing to spend twenty years or more, preparing myself to take it to the world, to men and women who, without the secret, might go through life as failures. I said I would, and with Mr. Carnegie's cooperation, I have kept my promise.
This book contains the secret, after having been put to a practical test by thousands of people, in almost every walk of life. It was Mr. Carnegie's idea that the magic formula, which gave him a stupendous fortune, ought to be placed within reach of people who do not have time to investigate how men make money, and it was his hope that I might test and demonstrate the soundness of the formula through the experience of men and women in every calling.
He believed the formula should be taught in all public schools and colleges, and expressed the opinion that if it were properly taught it would so revolutionize the entire educational system that the time spent in school could be reduced to less than half.
His experience with Charles M. Schwab, and other young men of Mr. Schwab's type, convinced Mr. Carnegie that much of that which is taught in the schools is of no value whatsoever in connection with the business of earning a living or accumulating riches. He had arrived at this decision, because he had taken into his business one young man after another, many of them with but little schooling, and by coaching them in the use of this formula, developed in them rare leadership. Moreover, his coaching made fortunes for everyone of
