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Finding Your Digital Policy

       Policy Is Boring and Standards Aren’t

       Policy Attributes

       Identifying a Policy Steward

       Assigning Policy Authorship Responsibilities

       Writing Digital Policy

       Raising Awareness About Digital Policy

       Summary

       CHAPTER 5

       Stopping the Infighting About Digital Standards

       Why Digital Standards Are Important

       Identifying a Standards Steward

       Standards Definition and Documentation

       Standards Dissemination

       Identifying Standards Authors

       Finding the Experts: Input vs. Decision-Making

       Input and Decision-Making Exercise

       Summary

       CHAPTER 6

       Five Digital Governance Design Factors

       The Five Factors

       Factor 1: Corporate Governance Dynamics

       Factor 2: External Demands

       Factor 3: Internet and World Wide Web Governance

       Factor 4: Organizational Culture

       Factor 5: The Nature of Your Digital Presence

       Don’t Give Up

       Summary

       CHAPTER 7

       Getting It Done

       Identifying a Sponsor and an Advocate

       Populating the Design Team

       Starting the Design Effort

       At Last—Implementing the Framework

       Summary

       CHAPTER 8

       The Decision To Govern Well

       Reason One: The Transformation Is Too Hard

       Reason Two: We’re Too Important to Fail

       Reason Three: We’re Too Profitable to Fail

       Reason Four: Difficult People

       Moving Forward in Less Than Ideal Circumstances

       Internal Alignment

       Quantify the Risk

       Emphasize the Business Opportunity

       Summary

       PART II: CASE STUDIES

       CHAPTER 9

       Multinational Business-to-Business Case Study

       Pre-Framework Dynamics

       Our Overall Framework Recommendation

       Digital Team Findings and Recommendations

       Digital Strategy/Governance Advocacy Findings and Recommendations

       Digital Policy Findings and Recommendations

       Digital Standards Findings and Recommendations

       After the Framework Definition

      

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