the Workshop
CHAPTER 3 Exploring Ecosystems
From Business to Experience Ecosystems
Unpacking an Experience Ecosystem
Using an Ecosystem Map as a Tool
CHAPTER 3 WORKSHOP Landscape Alignment
Example Pitch to Participants (and Their Managers)
CHAPTER 4 Orienting Around Journeys
There Are Many Types of Journeys
Journeys Are Valuable to Everyone
Journey: The Hub of Empathy and Understanding
Unpacking End-to-End Experiences
PART II: INSIGHTS AND POSSIBILITIES
Learning Your Customers’ Stories
Making Sense of What You Learned
CHAPTER 5 WORKSHOP Experience Mapping
CHAPTER 6 Defining Experience Principles
Crafting for Adoption and Impact
CHAPTER 6 WORKSHOP Experience Principles Refinement
CHAPTER 7 Identifying Opportunities
Opportunities Are Not Solutions
