profitably. If you’re like most entrepreneurs, you got into the game—at least in part—because you wanted to run things yourself. And that means managing—operations, people, and finances. Part 4: Running a Business shows you how. As you work your way through the chapters in this section, you’ll learn how to provide the infrastructure, equipment, processes, and procedures that enable you to deliver your product or service in a profitable way; what you need to do to hire and retain the best employees; and the steps you need to take to ensure that your cash continues flowing and flowing.
Independent Consultants/Solo Practitioners
You may be in business by yourself, but that doesn’t mean you have to go it alone. Recognizing that one-person shops represent by far the largest business category today, Passion to Profits: Business Success for New Entrepreneurs includes a special section devoted exclusively to solo entrepreneurs. Whether you’re a business consultant, doctor, artist, chef, writer, lawyer, jewelry-maker or are in any of the thousands of industries and professions dominated by self-employed individuals, this section covers the issues unique to striking out on your own—including setting up a home office, legal and tax issues, working with an agent, building a virtual team of your own, and much more!
Special Features
Passion to Profits: Business Success for New Entrepreneurs is packed with worksheets to help you turn your ideas into action. Like all books from The Planning Shop, this volume contains a range of tools to help you quickly grasp the information you need and help you get going fast, including:
■ Business Buzz Words. No one can intimidate you by tossing around a bunch of business jargon! Passion to Profits: Business Success for New Entrepreneurs makes you an instant insider in the world of business by giving you clear, real-world definitions of the business words you’re most likely to encounter. After all, it’s much easier to get by—and thrive—if you speak the language.
■ Case Studies. While every business is unique in its offerings, operations, and culture, many share common challenges. Seeing how other entrepreneurs have thrived or tackled thorny issues will both inspire and educate you. With this in mind, we’ve sprinkled a few case studies of real businesses throughout this volume, so that you can learn from others’ successes.
Contents
CHAPTER 1 Profits from Your Passion
CHAPTER 3 Your Business Opportunities
CHAPTER 4 Your Business Concept
CHAPTER 7 Social Responsibility
CHAPTER 9 Making Your Product or Performing Your Service
CHAPTER 13 Taxes, Licenses, and Insurance
CHAPTER 14 Financial Projections
Part Three: Marketing, Pricing, and Sales
CHAPTER 18 Your Marketing Vehicles and Tactics
CHAPTER 19 Your Marketing Plan
Part Four: Running Your Business
Special Section: Independent Consultants/Solo Practitioners
Part One:
Choosing a Business
CHAPTER 1 Profits from Your Passion
