Tourism Enterprise. David Leslie
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2 The Tourism Enterprises
Introduction
This chapter serves two primary objectives. First to present a profile of the enterprises involved in the study. Second, to establish the foundation, essential context and parameters to further the analysis and interpretation of the extensive data obtained from this longitudinal study into the environmental performance (EP) of tourism enterprises. Thus, some of the data presented in this chapter may potentially appear on first sight to be of limited relevance. However, the significance lies not only in contributing to the overall profile but also, and more importantly, in terms of comparative analyses both within this study and also for future research. For example to establish a raft of benchmarks to assess to what extent progress has been achieved in the EP of tourism enterprises. Such progress could be expected, especially within the EU (see Leslie, 2011), given the ongoing attention to sustainability issues, ecological modernization of firms and carbon footprinting. Furthermore, as ECORYS’ (2009) study into tourism supply within the EU argued, sustainability is a key to maintaining competitiveness in the world market.
These enterprises account for the major proportion of visitor spend in any destination within which spending on accommodation and hospitality operations accounts for over 50% (see Table 2.1).
The high proportion of spending attributed to food and beverage operations is reflected in the allocation of the EU’s total tourist spending to the various categories of enterprise in tourism supply, as estimated by Leidner (2004):
• Restaurants (includes bars, canteens, catering): 49% of revenues; considered share of supply approximately 82%.
• Hotels (includes other accommodations): 22% of revenues; considered share of supply approximately 15%.
• Travel agents and tour operators: 29% of revenues; considered share of supply approximately 3%.
What