tide of suffering. Their vision expanded to include everyone who came to them in need. A number of Morris’s American ministry colleagues had opened up their own soup kitchens—feeding transients and the poor in major U.S. cities. The Institute also had a poor fund, but as Morris later wrote, “the meager sum at our disposal was less than a drop of water in the sea.”2
By summer’s end, the city’s growing numbers of transients were a public concern, and winter threatened to make the situation worse. Early in October 1930, Morris dropped by the offices of the Toronto Evening Telegram (later the Toronto Telegram, until it closed in 1971). A chat with the editor-in-chief was interrupted by a phone call. The downtown Zeller’s department store had 130 gallons of leftover turkey giblets after Thanksgiving. Did they know someone who would take it off their hands? That became Morris’s first in-kind donation, large enough to launch a soup kitchen.3
A few weeks later, Morris sparked a lively debate at the local presbytery when he proposed the use of the Elizabeth St. facility to assist the growing numbers of hungry men. The next day (Tuesday, November 4, 1930), the Toronto Star carried a small headline on the front page: “Toronto Presbytery Allows Soup Kitchen.” But there was one small caveat. The presbytery had no money for the program, and Morris couldn’t expect any increase to his budget. Funds had to be raised separately, and he’d have to take that responsibility. This was the motion recorded in the notes of their regular meeting, November 3, 1930:
That, at the request of Mr. Zeidman, we, as a Presbytery, authorize Mr. Zeidman to organize a soup kitchen in connection with the Scott Institute, for the relief of those suffering from hunger and poverty; and that he receive authority to collect money for that purpose.4
None of this delayed his plans. Morris launched the new ministry that Friday (November 7), giving his program a cheery moniker—the “Royal York Soup Kitchen”—and laying out 170 meals. Within three months of daily operations, the figure more than tripled; the Institute was providing food for 600 men daily. By that time, the ministry had already supplied 25,000 pieces of clothing to 8,000 men. On New Year’s Day 1931, they hosted 955 guests, the meal supplemented with chicken provided by no less a personage than the lieutenant governor of Ontario. The ministry got lots of press exposure and attracted strong volunteer support. It continued until late spring.
A year later, Morris went back to his colleagues at the presbytery for permission to reopen the Institute for relief work. He generously credited “the Toronto Presbytery and the persistent urging of the general public” for encouraging him to resume. The next day, November 3, 1931, the Telegram reported that the work had received the necessary approval and that Morris had already been passing out restaurant tickets (1,137 of them) to those in need. He told reporters that he was willing to lay out his own money if he couldn’t raise sufficient funds.5
As the Depression wore on, the first week of November annually marked the Mission’s public opening for food and clothing distribution to homeless men, tirelessly feeding and assisting anyone who needed help until late April or early May. Men could come in off the street and be fed or clothed or find assistance. During the summer, the focus turned to the “Fresh Air” camping programs that brought inner city families—mostly mothers and children—out to the countryside. The mission’s regular ministry services to Jewish people and Morris’s ongoing personal ministry continued throughout the summer and into the fall.
The Zeidmans’ vision and strength of character were nothing less than heroic. In addition to the exhausting daily schedule to sustain the ministry of serving meals and meeting individual needs, they also had to keep casting the widest possible net for financial support. Morris began regular Sunday afternoon radio broadcasts and an unending round of personal engagements at churches, clubs, fundraisers and community events.
Their determination needs to be seen against the backdrop of an era when government relief was minimal and average people felt overwhelmed. Morris and Annie had no great church at their disposal and no guaranteed funding. They were by no means the only charity doing this kind of work, but the public were impressed that the Zeidmans acted by faith, committing to feed and clothe hundreds of needy citizens when average people could hardly spare an extra dollar.
Their steadfast faith seemed capable of moving mountains and overcoming the impossible while others struggled to cope. Within a few years, the reputation of the Scott Institute and Morris Zeidman had spread across the city. Hundreds of touching letters (including amounts both small and large) came to Morris from across the country, entrusting funds to his personal care. People knew that their donation to “the Scott” would go directly to people in need. Every financial gift was carefully entered into the “Soup Kitchen Fund,” which was fully separate from the Institute’s regular budget. Morris regretted that the general board of missions, which received his reports with enthusiasm, never approved his requests for recognition as a home missionary program.
None of this changed his unique identity as an inner-city Jewish worker for the Messiah, a Hebrew Christian minister helping everyone in need. It was an unlikely profile for someone so widely known for community leadership. On occasion, his identity was a point of controversy, particularly with the rise of anti-Semitism during the 1930s. But no one succeeded in casting a shadow on his sterling character. Not even his severest critics could shake the public’s well-earned trust in his integrity.
The Evening Telegram appointed a reporter, Rose Macdonald, to write a daily column on the work of the Institute. A typical newspaper article from the Telegram (November 1935) carried the headline “Mayor Praises Director as Scott Institute Opens.”6 The item describes Mayor Simpson’s presence at the fall opening of the Mission’s 1935 season of food and clothing distribution. Accompanied by the public welfare commissioner and the local superintendent of welfare, the mayor announced to the men who had assembled at the Mission, “The City of Toronto is particularly proud of him for doing this work…I hope you always will appreciate what Mr. Zeidman has been doing these past few years.”
Occasionally the Toronto Evening Star also featured the charity. Their front page article on February 21, 1935, read “Get Behind Dance For Scott Institute” and promoted an upcoming dinner-dance for several hundred guests at the King Edward Hotel that had the “hearty support of Mayor Simpson and many of the city’s most prominent citizens.” At the end of each winter distribution season, both newspapers reported on the official statements of appreciation from the city, including the mayor and the board of control (city council).
The extent of the work followed the ebb and flow of the Depression years, but on average there were 500 to 700 meals served daily. During the toughest years (1935–37), that figure was closer to 900 daily meals. When the city of Toronto honoured the work of the Scott Institute with a special resolution of thanks on June 27, 1935, they received Morris into council chambers and read an address of appreciation, including this statement:
The Scott Institute has recently completed another successful winter programme of work, during which…a total of 130,000 meals were served to the hungry in our midst…[by] the Reverend Morris Zeidman, assisted by his good wife and a corps of enthusiastic volunteers.
Not every year was a success. In 1938 the winter season of distribution closed in mid-April, weeks ahead of schedule, because of declining support. More than 60,000 meals had been served, but the accumulating deficit was close to $700. Morris told the Telegram, “we hope and trust that kind Providence will find the means for us.” A year earlier, he reminded the reporter, they had finished with a $1,000 deficit, and a single donor wrote out a cheque for the full amount. “Another such miracle might happen!”7
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As the services to homeless transients began to outgrow his expectations, Morris had one reason to hesitate. He feared that ministries to Jewish people would suffer. In particular, he feared that the women and children
