The New Banner Book. Betty Wolfe
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SAMPLES of various type styles
SOME THINGS TO DO to make lettering easier and fun
1 Observe the great variety of letter forms used in printing and advertising. Become aware of their basic shapes, proportions, and individual characteristics.
2 Make a collection of letters from magazines and newspapers. Include both capital and small letters, roman and italic. Bold letters (with thick strokes) will be especially helpful. Also include samples of condensed (narrow), expanded (wide), and italic letters. Notice the small variations in form that give each typeface its particular style. Look at the width of strokes—where they are thick or thin. Observe the spacing of letters within the word.
3 Following the directions on page 10, make a chart of CAPS. This is especially helpful if you plan to work with young people or other groups making banners.
the MESSAGE through WORDS
Words are made of letters. There are two basic kinds of letters:
1. capital letters (CAPS)—uppercase, either sans serif or with serifs
2. small letters—lowercase, either sans serif or with serifs
CAPS
Below is a chart of bold sans serif caps arranged according to standard widths.
Notice: The letters are all the same height, but they vary in width.
important:
small LETTERS
An alphabet of small (lowercase) letters can be designed from four basic shapes.
These forms are: |
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1—the o form |
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2—the curve of the n | |
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