25 Stay Away From “Those People”
28 You Can’t Fit a Square Peg into a Round Hole
31 If You Don’t Have Anything Nice to Say
36 If I Have to Tell You ONE MORE TIME
37 If You Keep Making That Face it Might Freeze That Way
39 Pride Comes Before the Fall
41 Don’t Count Your Chickens Before They Hatch
Achieving Success
48 Put Money Away for a Rainy Day
50 If You Have Lemons Make Lemonade
The spoken word is the most powerful tool we have as human beings. Unfortunately most people are not as effective as they could be and as a result they do not achieve the level of success they desire and deserve.
There is no magical formula to speaking or selling, just a lot of simple rules and techniques that when effectively put together lead to amazing results.
This book is for those of you who want to achieve a higher level of success and are looking for some common sense reminders, new ideas, and techniques.
Based on my work with thousands of classroom seminar attendees, speakers, and coaching clients, common issues began to surface and resulted in the following pages.
Starting with Keeping On Track, moving on to Speaking and Selling Skills, and ending with Achieving Success, this is a framework for achieving.
This is the Next Step in your development NOT your FINAL Step. Many sections of this book may leave you wanting more and that is the intent. Use this to help you identify the areas of your career where you need more skills and refinement.
Whether you are a Corporate Executive, a Sales and Marketing Professional, an Educator, or a Speaker, continual skills development is essential.
As you continue your development, seek out the support and guidance you need to:
Achieve Everything You Can.
In my early 20s I saw an ad in the paper for an advertising executive that would be responsible for selling radio commercial ad space to local businesses. I thought, “That sounds interesting!” So, without calling or even developing my resume, I drove over to the address after 5:00pm because I hoped the receptionist would be gone. She was, and I walked straight into the boss’s office.
To say he was initially startled is an understatement. Still, I figured, “If he’s hiring a salesperson, I’m sure he’ll appreciate how proactive I am in trying to sell him.” As he sat behind his desk, I looked directly at him and said, “I’ve come for the radio advertising sales job and I’m the best person for it.” He actually sat back, relaxed, and smiled with anticipation and appreciation as he asked, “Okay, so tell me why are you the best person for this position?”
Whoops! I was stuck. I guess maybe I didn’t expect to get that far but I certainly hadn’t properly prepared to answer that question. Instead of asking him questions about the position or selling him on the results he could achieve by bringing me in, I said, “Uh…uh… because I think I’ll do the best job.” That was it. He frowned and politely asked me to leave. I did.
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