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How to Masterthe Art of SellingFINANCIAL SERVICES
by Tom Hopkins
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Hopkins, Tom
How to Master the Art of Selling Financial Services
ISBN: 9781613397800
1. BUSINESS & ECONOMICS / Sales & Selling / General
2. BUSINESS & ECONOMICS / Sales & Selling / Management
3. BUSINESS & ECONOMICS / Finance / General
Tom Hopkins is recognized throughout the world as America’s #1 sales trainer. He has taught, motivated and inspired millions of individuals directly through his public seminars and as a consultant to some of the most prominent companies and organizations in the world. These include many of the top firms in the financial services industry. His books, CDs and DVDs have sold in the millions and Tom Hopkins International, Inc. is one of the leading sales training organizations in the world. His books include How to Master the Art of Selling (Grand Central Publishing), having sold over 1.4 million copies, Selling For Dummies, Sales Closing for Dummies, Sales Prospecting for Dummies (Wiley), Sell It Today, Sell It Now with Pat Lieby ( To m Hopkins International) and The Certifiable Salesperson with Laura Laaman (Wiley).
Hopkins’ real-world training in sales began in the challenging arena of real estate when he was just 19 years old. During his first six months he earned only $42 a month. After realizing that selling was a learned skill, he invested his last $150 of savings in a selling skills seminar that saved his career.
After becoming a dedicated student of the profession of selling and applying what he learned, he sold more than $1 million worth of $25,000 homes. During that phase of his career, he closed 1,553 property transactions—365 of them in a single year! Many of the sales records he set then still stand today. By the age of 27 he was a self-made millionaire.
His success brought with it challenges. He had a huge fear of public speaking yet was asked to speak when receiving his many awards. Not knowing what else to say, he spoke about how he made the sales that earned him those awards. Rather than sitting idly listening to his speech, audience members began taking notes! Seeing the light of understanding on the faces of those in attendance was the spark that lit the way to his true path in life—teaching.
In addition to conducting more than 60 seminars per year, Hopkins is a pioneer, innovator and leader in the production of top-quality audio and video training programs, powerful presentations that are continually being updated to provide the most relevant information and techniques for the current economy as well as for a variety of industries and selling situations.
He is a long-standing member of the National Speakers Association. And, he is one of its few members to be honored with its Council of Peers Award for Excellence.
Hopkins’ extensive real-world business experience, keen insights into the art of selling, down-to-earth approach, understanding of financial services consumers, and sense of humor make him uniquely qualified to teach you How To Master the Art of Selling™ FINANCIAL SERVICES.
No one can teach who has not learned. First and foremost, I’d like to thank the professional financial advisors who have come into my life to assist me on a personal level. From them, I’ve learned volumes and benefited tremendously.
Second, thanks go to the hundreds of thousands of students of my training who work diligently in the financial services industry—a very necessary and growing field.
Third, much appreciation goes to the many companies in the financial services arena who have hired me to assist their consultants, representatives and associates with their selling skills.
And last, but certainly not least, thanks go to my team at Tom Hopkins International for their diligence in keeping our training top of the line.
Other Titles by Tom Hopkins
How to Master the Art of Selling
The Official Guide to Success
Low Profile Selling
Mastering the Art of Listing and Selling Real Estate
Selling for Dummies
Sales Prospecting for Dummies
Sales Closing for Dummies
Sell It Today, Sell It Now----The Art of the One-Call Close (with Pat Leiby)
The Certifiable Salesperson (with Laura Laaman)
Table of Contents
