that is used to identify messages on a specific topic. If your ideal clients are all neurosurgeons, you might do a hashtag search of #Neurosurgery to find people tweeting about that subject. Or, if you’re posting great tidbits of information about your product that neurosurgeons need to know about, you would include that hashtag in your tweets so they’ll be likely to see them.
Since the number of characters in tweets is limited, you will want to include links to other places online where people can go for further information. Below are a few examples from our actual tweets:
An activity plan defines activities & tasks you must complete to achieve your outcome goals. #successhttp://ow.ly/B1Dm30ccjNH
Sharpen your sales skills here: http://ow.ly/zVeO30bmSy4 No charge!
$699 Summer Video Special! https://youtu.be/bka_NQZ7zM4 via @YouTube
Fun project with music legend last night. https://t.co/wcfZHtagnA
3. LinkedIn
LinkedIn is a networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
A LinkedIn member’s profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Whatis.com
THIS is where you’ll make money with business-to-business sales—when you “do” LinkedIn well. While LinkedIn is an incredibly helpful tool for sales and business professionals, few use it well. Our experiences on LinkedIn were a big part of the initial conversation when we decided to write this book. We’ve both generated a lot of business through LinkedIn connections.
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