Racialism and the Media. Venise T. Berry
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Gangsta rap exploded into the mainstream in the late 1980s. In the beginning, traditional record companies had a hard time with this music labelling it as not really music. So, rap music during the early period had to embrace the inner-city streets for funding and support. Drug dealers became record moguls with companies called Death Row, Ruthless Records, and Bad Boy Records. In the mid 1990s rap music was bought up by mainstream music corporations.
According to Quinn (2004), in these corporations gangsta rap involved a number of major themes: social cultural commentary, authenticity, nihilism, and commercialism. This music placed the anger and frustration of young black men up front with controversial songs like “F--- the Police” by NWA, “Cop Killer” by Ice T and “Geto” by the Geto Boys. Rap music encompassed other problematic frames as well when it came to black culture such as misogency, sexism, hypermasculinity, drug use, homophobia, and greed. For example songs like Snoop Dogg’s “Doggystyle,” “The Chronic” by Dr. Dre, “Bling Bling” by Gucci Mane, and “Rich Niggaz” by Juvenile popularize negative images and messages.
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