NegoLogic. Peter Frensdorf
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NegoLogic
Main Entry: Ne-go-Lo-gic
Pronunciation: Ni, gõ, Lä.jik/
Function: Noun
1: the action or process of Psychological Negotiating
2: subconscious decision-making process, changing your opponent’s mind from within
3: a particular mode of reasoning that is received as fair and balanced, by means of trading emotions against assets
NegoLogic
Peter Frensdorf
© Peter Frensdorf 2014
Apart from any fair dealing for the purpose of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publisher, or in the case of reprographic reproduction in accordance with the terms and licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be addressed to the publisher. The address is below:
Global Professional Publishing Ltd
Random Acres
Slip Mill Lane
Hawkhurst
Cranbrook
Kent TN18 5AD
Email: [email protected]
Global Professional Publishing Ltd believes that the sources of information upon which the book is based are reliable, and has made every effort to ensure the complete accuracy of the text. However, neither Global Professional Publishing Ltd, the authors nor any contributors can accept any legal responsibility whatsoever for consequences that may arise from errors or omissions or any opinion or advice given.
ISBN 978-1-909170-06-3
Printed in the United Kingdom by
Dedicated to Pia
My best friend, inspiration,
faithful fan & partner for better and worse
Contents
Can you afford to stay behind?
Which one of us doesn’t trust his own gut feeling?
Trading assets against emotions
Picking fruit from the garden of predictability
Negonomics – recognise buffered pricing
Looking successful and being successful
Printed, laminated, and explained
Minuscomparing
Making an opening bid
3–Humans, Not Computers
How far is he willing to go?
Manipulation
Getting them to listen