who’s been involved in the creation and implementation of the Doing Good Model. You are all greatly appreciated.
Contents
SECTION ONEActivate Your Goodness Through Vision & Values
CHAPTER ONE: My Professional Journey
CHAPTER TWO: The Doing Good Model
SECTION TWOActivate Your Goodness Through Individual Prosperity
CHAPTER FOUR: Financial Freedom
SECTION THREEActivate Your Goodness While Attaining Win-Win
CHAPTER TWELVE: Language & Communication
SECTION FOURActivate Your Goodness: A Broader Scope of Influence
CHAPTER THIRTEEN: Sustainability
CHAPTER FOURTEEN: Added Value For Humanity
CHAPTER FIFTEEN: We Are All One
SECTION FIVEPlatforms for Creating a Better World
CHAPTER SEVENTEEN: From Skeptics to Partners for Change
CHAPTER EIGHTEEN: Call to Action
THE DOING GOOD MODEL: Values Defined
THE DOING GOOD MODEL: At a Glance
Activate Your Goodness Through Vision & Values
From Caterpillar to Butterfly
Transformation is a subject I have breathed and lived for most of my life. Some people might say I had it easy—I inherited a fortune. But it’s like they always say: it’s not what you have that matters, but what you do with it. This book is about what I did with it.
I always wanted to make a difference in the world, and I’m on a constant path of personal growth and transformation. Having spent thirty years leading in philanthropy and overlapping the last fifteen years running a global business, I learned that together, these two worlds form a huge platform for positive change. Because my company operates in more than forty countries on five continents with thousands of people in our global workforce, we have an incredible impact.
In order to create long-term sustainable change, I knew I had to engage the right people who formed the right teams to create strategy and implementation. My goal was to introduce a values-based perspective in order to transform all of my business entities, because I knew in my heart even then that all of my holdings would have to be congruent with my own moral compass. I knew this change would be possible with vision, never giving up, and by being a personal example to others.
Anyone who knows me knows that when I have a vision, followed by a deep calling in my gut, nothing will stop my persistence in making it happen. It has taken time, but together we’ve been able to create a model that has turned into our organizational compass.
Now we have a practical, and yet elated, guide to follow. It’s a business model that has grown from within and matured over time, a model that guides us at the Arison Group in our daily work, making decisions and acting upon them. Because we feel that everything we do focuses on doing good, it was easy to come up with a name: The Doing Good Model.
The Transformative Power of Doing Good
Doing good gradually became my go-to mantra, and I have found very creative ways to use my platforms to advance this concept of doing good. I even initiated
