dozens of live sports broadcasts for Westwood and knew all of the sports guys at Westwood and said that he would introduce me to Larry Michael, Westwood Vice President of Sports as well as Executive Director Chris Castleberry. Joel was true to his word and two days later, I was on the phone introducing myself to Chris. In the world of sports radio in America, Chris Castleberry was better than very best, having worked as the executive producer for the Larry King radio show on the nationwide Mutual Radio Network, years before Larry King Live debuted on CNN. Chris produced every NCAA National Basketball Championships; major golf, tennis and football bowl games, as well as Notre Dame Football that Westwood One carried for a decade. We talked for a few minutes and Chris was gracious in accepting a tape cassette to review. He said that at the previous 1992 Barcelona Summer Olympics, Westwood One had hired Barry Landers, an ice hockey commentator to handle their Volleyball commentary and the network execs were none too pleased with the results.
Now I had my in. I Fed Exed a demo tape to Chris and then started a PR campaign to “drip” on Westwood One. All of the publicity that I was generating for the WIVA league broadcasts, as well as the Hawaii broadcasts, sent right to Christ Castleberry at his Westwood offices.
I was relentless.
I also flew out to Washington, at my expense, just to meet Chris and talk with him about working for him at the 1996 Atlanta Olympics. I was not going to go away quietly in the night and after several months of making him crazy, Chris called me and offered me a contract.
I accepted immediately.
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