Breakthrough Strategy #2: Find a New Sales Media and Let It Make You Rich
E. Joseph Cossman’s Million-Dollar Secret
Breakthrough Strategy #3: Create a New Type of Guarantee and Confound Your Competition
Breakthrough Strategy #4: Deliver Exceptional Service and Earn Word-of-Mouth Advertising
Breakthrough Strategy #5: Get Professional Prowess on a Percentage
Breakthrough Strategy #6: Reasonable Investment
CHAPTER 7 - WHY AND HOW TO SELL YOUR WAY THROUGH LIFE
Changing Your Attitudes About Selling
Fully Embrace Your Role as Salesperson
The Two Most Important Sales You’ll Ever Make
How to Bridge the Confidence Chasm
CHAPTER 8 - KEY PEOPLE FOR YOUR COMPANY
Take Off Your Rose-Colored Glasses
The Worst Number in Any Business—and What to Do About It
CHAPTER 9 - WORKING WITH LAWYERS AND ACCOUNTANTS
How to Be Litigious without Buying Your Lawyer a Yacht
What to Do If You Are in a Fight
When You Must Really Use a Lawyer
Putting a Wall Around Your Castle and Alligators in the Moat
Strange Creatures, Accountants
Rear View Mirrors, Magnifying Glasses, and Binoculars
CHAPTER 10 - WHY ENTREPRENEURS AREN’T MANAGERS—AND WHAT YOU CAN DO ABOUT IT
Forget the Idea of Ownership Mentality
How Your Employees Sabotage Your Marketing
You Can Only Expect What You Inspect
Identify, Keep, Reward, and Motivate
Recent Discoveries About All Employees
Good People Can Make a Huge Difference
What Works for You Is What’s Right
CHAPTER 11 - HOW TO MANAGE YOUR CASH FLOW
The Five Keys to Multiplied Cash Flow
Two Commonly Under-Utilized Means of Boosting Sales, Profits, and Cash Flow
The Ultimate MCF Tactic: “Pre-Pay”
CHAPTER 12 - HOW TO ACHIEVE PEAK PRODUCTIVITY
Why “Do It Now” May Not Be the Best Advice
Refuse to Let Them Steal Your Time
Put a Stake Through the Heart of Every “Time Vampire” Who Comes Your Way
The Secret of Secrets of Getting Rich
