These are B2B businesses, not a Disney-like business on their faces. American Retail Supply could be judged a mundane business mostly selling necessary supplies. There’s nothing inherently, organically “happy” about these businesses. We’re not putting inflatable bouncy-houses in backyards at kids’ birthday parties. But that’s the point. With any business, no matter B2C or B2B, no matter if seemingly as ordinary as dry toast, customers want to be happy.
Should YOU be in the Business of Making Customers Happy?
If you really want to get maximum referrals and customer retention, making customers happy is the place to start.
If you, and your entire team, show your customers that you really care about them, they will be happy customers, not just satisfied customers. Happy customers come back, even if you’re a little higher priced. Happy customers will come back even if someone else is more convenient. Happy customers, and this is incredibly important, will allow you to make mistakes and they’ll still come back. Happy customers tell others about you.
KEITH LEE owns five businesses, including American Retail Supply. When Keith shared his secrets to his exceptional customer service with his customers via his Retail Tip of the Week, they clamored for more and asked him if he could put them all together. The result is his book The Happy Customer Handbook, 59 Secrets to Creating Happy Customers Who Come Back Time and Time Again and Enthusiastically Tell Others About You. The book is a quick and easy read with secrets any business can use to improve their customer service. For more information, visit www.TheHappyCustomerHandbook.com.
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