Freight Brokerage Business. The Staff of Entrepreneur Media, Inc.

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Naming Your Company

Brand Your Business

Choosing a Legal Structure

Insurance

Professional Advisors

Create Your Own Advisory Board

Basic Office Equipment

Telecommunications

Keep Your Customers Out of Voicemail Jail

Transportation Brokerage Software

Website and Email

Use Online Content to Educate Your Customers

Your Social Media Policy

Inventory

Company Vehicle

Chapter 6

       Staffing Your Company

Basic Positions

Calling All People

Evaluating Applicants

Benefits

Keep People in Perspective

The High Cost of Turnover

Why Train?

Training Techniques

Noncompete Agreements

Chapter 7

       Marketing

Market Research

Choosing a Niche

Communicating with Your Customers

Know Thine Enemy

Outsourcing Opportunity

Join the Right Groups

Chapter 8

       Sales

Telephone, Online, or Face-to-Face Sales

Qualifying Prospects

Determining Needs

Why Do You Ask?

Steak or Sizzle

Does Anyone Object?

Ask for the Business

Chapter 9

       Financial Management

Setting Credit Policies

Warning Signs

Cash-Flow Controls

The Power of Compensating Balances

Managing Payables

Facts on Factoring

Chapter 10

       Tales from the Trenches

Use Advertising and Marketing Techniques that Work

Prepare for the Future

Don’t Reinvent the Wheel

Get Rid of Carriers That Don’t Perform

Maintain

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