over 10,000. Now most carry some 45,000 to 70,000 food items. Every year, another 17,000 food items are introduced to grocery store shelves. Nearly all of these are convenient, cheap, and highly palatable. This would seem to be a good thing except for one important fact: Much of this food is not wholesome.
Most foods now packing our grocery-store shelves are highly processed, containing little food value and too much sugar, fat, and salt to be considered healthy. Food companies understand that these ingredients are cheap, irresistible to our taste buds, and highly rewarding to the pleasure pathways in our brains, so they design their products with this in mind. They also market them heavily. According to the USDA, food manufacturers spend $12 billion a year advertising their highly processed, highly packaged products; only 2 percent of this advertising is devoted to fresh fruits and vegetables, and beans and grains.
Where we eat our food and buy our food has also shifted, away from smaller grocery stores and toward warehouse clubs and supercenters that offer food packaged in bulk sizes.
Food Expenditures as Percentage of Disposable Income
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