House: in this context means working within a group, a corporation or an institution.
Cloud-enabled social change: "the cloud that allows social changes for the benefit of all".
Ur-text: an original or the earliest version of a text, to which later versions can be compared, for instance the Bible.
eBooks: Eletronic, virtual books.
History Medium: a virtual medium that contains all historical files of the world.
Corporations and Patterns :
Smartphones, Tablets e Wearables: mobile devices; respectively, smart phones, small computers and mobile electronic devices like watches, jewelry or special glasses.
Marketing: action or business of promoting consumer goods and services of all kinds. In this case, marketing related to digital technologies.
Pay Per Use: Softwarepay per useis one of the contemporary trends to enter the market with the advent of cloud computing & SaaS (Software as a Service).
Clean Design: a modern conception of simple, clean design.
The Total - Memory :
Ars Combinatoria: an artistic and / or technical way of combining simple elements to build, create or invent something complex.
Start-up: the start of a small business.
Zone Out: fall asleep or lose concentration or consciousness.
Changes:
Transmedia Storytelling: technique to tell a story or narrative and broadcast it across multiple digital platforms.
Young Cloud Punks:
Web: a complex system of interconnected elements; synonym for “the net”.
Cloud, City and Control:
Polis: itis normally used to indicate the ancient Greek city-states, like Classical Athens and its contemporaries, and thus is often translated as "city-state".
Flâneurs: French word that characterizes people who like to roam idly around the city. In the context, roaming the network.
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