in tourism. Over one year, 25 households were monitored in Belgium. The results show that deciding on buying a tourist product is a lengthy process, exposed to numerous influences. They have developed a typology that includes six categories of tourists (Decrop & Snelders, 2005: 121-132):
Tourists who make a decision driven by habits; Those who repeat the same vacation program almost every year, or go to the same place.
Rational decision-makers; They are risking; they start thinking about vacation very early, January/February. They are characterized by careful planning of their vacations; they are deliberate and predictable in decision making.
Hedonist; They enjoy thinking, dreaming, and talking about vacation, which boosts pleasure and excitement. They use every opportunity to get as much information as possible about the upcoming tourist trip. They are optimistic; emotions move them more forcefully than practical reasons.
Opportunists; They do not think or talk about vacation too much. They are the passive nature of the "wait-and-see" type. Particularly informed, they are not active in bidding. Waiting for the opportunity, they often make decisions at last, suddenly. Their plans are not stable, often overlooked, unpredictable in the destination choice.
Printed; A type of tourist who more often has to make a decision that they are in a position to control the choice because of the behavior of restrictive, situational variables of finance, transfer, health problems. The pressure of family members especially exposed children and senior members, who often resort to personal preferences.
Adaptive, concave; They love to vacation and travel. They are thinking of vacation and have new plans constantly. Your projects and behavior can easily adapt to new conditions. They decide the last time because of waiting for the best realistic conditions for their projects. High degree of flexibility makes them very unpredictable in decision making.
Decrop presents additional findings during the choice of destination in the mentioned group, 25 households in Belgium. Data were collected by interview method, using open type questions. Through an analysis of the relationship between the constituencies, it is concluded that the choice of decision is most often driven by opportunities and situational constraints (Decrop, 2010: 93-115).
Decrop categorized the choice sets, in seven typologies, (Decrop, 2010: 93-115):
Svest o dest. (Awareness set); The destinations that tourists have known have not left their impression, does not intend to visit.
Evocated dest. (Evoked set); Spontaneous reminder, without any special intention to recall the visit.
Surrogate dest. (Surrogate set); They are not a priority, but they can be a choice, a backup alternative of the type "never known."
Destroyed dest. (Exclusion set); Excluded destinations from considerations.
Dream dreams; Destinations considered ideal but are out of reach for various reasons.
Unavailable dest. (Unavailable set); Attractive, subject to consideration but currently unavailable.
Available dest. (Available set); Destinations to which a departure is possible, after consideration.
The theories of the process of deciding on buying a tourism product presuppose certain stages during which decisions are made. Some consumers simply skip certain phases; others through decision models go through less or more thinking and combining. Certain categories of potential tourists are influenced by some additional factors, such as habits.
Emotions are also an important factor, significantly influencing decision making (Ene & Schofield, 2011: 368-383). Situation Sudden, unforeseen factors can significantly change the already adopted travel plan, and additionally, conclude an extremely complex process of deciding on buying a tourist product.
Конец ознакомительного фрагмента.
Текст предоставлен ООО «ЛитРес».
Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.
Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.
