What This Book Is Not, and Where to Learn More
This book is not a broad, complete manual of LinkedIn functionality but, rather, a focused guide to those features and practices that can help you use LinkedIn to strengthen your relationships with other professionals. It also doesn’t include a lot of detailed how-tos: if you need help with the specifics of LinkedIn’s interface, you can visit its help center here.
Many people turn to LinkedIn for specific purposes like job hunting, sales, recruitment, or event planning. This book covers some of these common scenarios for using LinkedIn, but it’s not limited to them. If you are looking for more detailed guidance tied to a specific use, here are some books to try: Marketing, advertising, and salespeople can check out Brian Carter’s LinkedIn for Business or Neal Schaffer’s Maximizing LinkedIn for Sales and Social Media Marketing. If you are polishing up your LinkedIn profile for a job hunt or want more detailed advice on profile development, Wayne Breitbarth’s The Power Formula for LinkedIn Success and Brenda Bernstein’s How to Write a KILLER LinkedIn Profile are thorough, smart options. Veterans as well as active service members have an even more focused option in Tim Savage’s LinkedIn: Creating a Great Profile as a Member of the Armed Forces.
Finally, things change quickly in the world of social media. For updates and comments about how things have changed since this book came out, please visit http://alexlov.es/linkedinupdate.
About Me
I joined LinkedIn in April 2005, when the nascent network had about 2 million of its now 200 million members. When my husband and I launched our social media practice, we used LinkedIn for everything from sourcing subcontractors to scoping out sales prospects. This book also draws on my seventeen years of experience as an Internet researcher, speaker, and strategist: I’ve helped people understand how the social web is reinventing the modern workplace and how to harness that power to build their own business and career. Today, in my role as vice president of social media for Vision Critical, the world’s largest market research technology provider, I not only work with LinkedIn as a core part of our business-to-business marketing toolkit, but have been able to peer into LinkedIn’s influence and usage through our research with tens of thousands of social media users worldwide.
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