not have the best intentions in mind when seeking a place to post. Topic-driven content has helped contain the content tremendously. As an added bonus, the Reader has found some incredible writing talent through the Neighborhood Blogs. In fact, a handful of those neighborhood bloggers are now staff bloggers.”
—Jane Belanger, Consultant, San Diego Reader
Differentiate Your Social Strategies
As you’ll learn throughout this book, each social networking channel can offer a slightly different purpose in helping a company reach its goals. For example, YouTube can provide an excellent place to house company videos, while Facebook can serve as an ideal place to generate honest customer feedback and testimonials. Twitter can be quite effective for tracking customer’s interest and monitoring what the competition is doing and posting your latest blog entry to Google+ can be an important tactic for search engine optimization. Blogging can be an excellent way to showcase your expertise on a particular topic, while Linkedin can help you find the right employees and vendors.
Now that you have identified your marketing goals, found your target audiences and have discovered a good mix of social tools to get the job done, next, you need to amplify those efforts. In the next chapter, we’ll show you how you can increase your followers, fans, traffic and longevity of your online messaging.
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