[ ] 25–29
[ ] 30–34
[ ] 35–39
[ ] 40–49
[ ] 50–60
[ ] Over 60
Annual Household Income Level
[ ] Less than $25,000
[ ] $25,000–$34,999
[ ] $35,000–$49,999
[ ] $50,000–$69,999
[ ] $70,000–$99,999
[ ] $100,000–$200,000
[ ] More than $200,000
Education Level
[ ] High school
[ ] Bachelor’s Degree
[ ] Graduate Degree
Marital Status
[ ] Married
[ ] Single
[ ] Divorced
Children?
[ ] Yes
[ ] No
Possible Occupations: __________________________________
(professional, administrative, labor)
Geographic Location: __________________________________
(specific cities, states, regions, or countries)
Ethnicity: _____________________________________________
(Caucasian, Hispanic, Asian, etc.)
What type of Internet user is your target customer?
[ ] Novice
[ ] Intermediate
[ ] Advanced
Where will your target customers use a computer?
[ ] Home
[ ] Office
[ ] Other
What types of hobbies do they have? (E.g., fishing, camping, traveling)
______________________________________________________
______________________________________________________
Other important characteristics your ideal customer would have:
______________________________________________________
______________________________________________________
Now, list at least ten websites below that you think the above customer would visit. These are the types of websites you should want to buy ads on, form partnerships with, or emulate in content and design.
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
4. ___________________________________________________
5. ___________________________________________________
6. ___________________________________________________
7. ___________________________________________________
8. ___________________________________________________
9. ___________________________________________________
10. __________________________________________________
* * *
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