Inside Intel. Tim Jackson
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In any case, Fairchild Semiconductor had only itself to blame for the loss of one of its key secrets to a new competitor. For a couple of years now, the best technologies developed in its research labs in Palo Alto had not been making it to Fairchild’s Mountain View manufacturing facility. Instead, they seemed to be attracted by some osmotic principle to Charlie Sporck’s manufacturing aces at National Semiconductor.
This was partly because the rules were different in the 1960s. The days had not yet arrived when technology companies would use patents, trade secrets and other forms of intellectual property as commercial weapons. Scientists were happy to assign to their employer the rights in any patents they earned, in return for a token dollar and a framed copy of the first page of the patent. Why should they be any less generous when it came to scientists in other companies? After all, these were exciting times. Trying to hold back the spread of information at a time when things were moving ahead so fast was not only self-defeating, since any competing technologist worth his salt could design his way around a patent. It also felt unsporting.
Every Friday night, engineers from different companies would assemble at the Wagon Wheel, a local watering hole, to exchange gossip. Not just who was sleeping with whom, but also who was working on what and who was having which problems with which designs and which processes. Prominently displayed on the wall of the bar was a huge enlargement of the innards of an integrated circuit, created by popping the top and using an industrial-strength camera to record the secrets inside. The image served almost as a religious icon, looking down with approval as scientists threw their employers’ secrets across the table as casually as they would pay for a round of drinks.
The selection process Noyce and Moore used in assembling their team was simple. The pair asked everyone they respected, particularly in the electronic engineering departments of universities, for the names of the brightest research scientists they knew. Noyce or Moore would make contact with a phone call, and the candidate would be invited over for a chat – either at Noyce’s house or at some modest local restaurant like the International House of Pancakes. They would chat over a lunch or a breakfast, the candidate sitting on one plastic banquette, the Intel founders sitting opposite on the other, and then Noyce and Moore would make their decision. In addition to being a brilliant engineer, you had to pass two tests to get a job at Intel. You had to be willing to come to work for Bob and Gordon for no more than your current salary with your existing employer – and sometimes, if they thought you were overpaid, for 10% less. In return, you’d be promised stock options, which you would have to trust the two founders would be adequate compensation for a pay rise forgone. Also, you had to be willing to take a demotion. If Intel was going to grow as fast as its founders hoped, its first round of hires would soon be responsible for running much larger teams of people. In the meantime, they would have to spend a few months doing work that was actually more junior than in the job they had come from. An engineer who was currently running an entire division with 5,000 staff to order about and sales of $25m a year would find himself moving to a new job at Intel in which he was once again managing a single fabrication plant, or ‘fab’, and where the big issue of his day might be a maladjustment of a single machine.
The consolation was the strong sense that things would not stay this way for long. Ted Hoff, a brilliant postdoctoral researcher at Stanford who was recommended to Noyce by a professor in his department, reminded the Intel founder during his interview that there were more than half a dozen other new companies already in the market trying to develop semiconductor memory. Was there any need for another semiconductor company? What were the chances of success?
Noyce’s reply exuded quiet confidence. ‘Even if we don’t succeed,’ he said, ‘the founders will probably end up OK.’
Intel’s new hires found that this confidence was equally shared by people outside the company. Gene Flath, a product group general manager hired in from Fairchild to a senior job in the fledgling company’s manufacturing operation, decided to spend the week’s holiday he was owed by his former employer down in Los Angeles looking over new chip manufacturing equipment at a trade show on behalf of Intel. When a couple of pieces took his fancy, it seemed only natural to put in an order for the equipment then and there. And it seemed equally natural that the vendors, hearing that Flath had signed up with Noyce and Moore, were willing to give him immediate credit. Noyce and Moore? That’s OK. They’ll have the money.
There was something infectious in the evident confidence of Noyce and Moore. As their first working space, they chose an old Union Carbide plant, 17,000 square feet on Middlefield Road in the town of Mountain View, an hour south of San Francisco. When the deal was signed, Union Carbide hadn’t quite moved out. Intel got the front office of the building immediately, with the right to hang a big sign outside bearing its logo – the company name, printed in blue all in lower-case Helvetica letters, with the ‘e’ dropped so that its crossbar was level with the line. The idea was that the lower-case letters showed that Intel was a modern, go-ahead company for the 1970s; the dropped ‘e’ was a reminder to its customers that its name was a contraction of ‘integrated electronics’. Some employees, but not all, took that ‘e’ to mean that the word Intel should be pronounced with the emphasis on the second syllable.
Over the succeeding weeks Union Carbide cleared more equipment from the back of the building and Intel brought more people into the front, until one day late in the fall of 1968, Intel Corporation found itself at last the sole occupant of a large industrial shell, ready plumbed for the heavy-duty power, water and gases that were essential to the process of making silicon chips.
Fabricating silicon chips was the modern world’s answer to medieval alchemy, the turning of base metals into gold. Except here, the raw material was sand, which was turned into crystalline silicon which arrived at the fab moulded into a long sausage, two inches in diameter. The silicon would then be sliced into thin ‘wafers’ a fraction of an inch thick. By a series of secret, almost magical processes, each wafer would be coated with scores of identical miniature circuits, neatly stepped in rows and columns. Then the wafers would be scored with a diamond-cutter, and the individual chips would be sawn away from their neighbours and wired individually into black ceramic packages, often with a line of metal pins down each side. It was impossible to convey to your children what an achievement those circuits represented; when one engineer showed the completed chips in their packaging to his kids, they referred to them as ‘Barbie combs’. But if you were in the industry, you knew that each one could sell for a dollar, or ten dollars, or even more, depending on what was inside.
It was the guy given the job of laying out the floor design for manufacturing who was the first to realize the scale of the ambitions of Intel’s two founders. When he asked what capacity the fab should plan for, the figure he was given was 2,000 wafer starts a week. Two thousand clean silicon wafers, each one starting its way through the production process. Each one etched with 100 or more circuits on its surface. Two hundred thousand circuits a week; 10 million a year. Of course in those days you’d be lucky if 10% of them came out right. But for a startup, which had not yet developed either a circuit design or a process to build it with, such investment in capacity was unheard of. Even Fairchild, which had become the world’s leading semiconductor manufacturer, could handle only five times as much. Who did Noyce and Moore think they were?