results obtained in the two preceding chapters. For this purpose, the chapter Strategy and competition (Part 2) investigates the attractiveness of the German banking market, which is taken as an example, and develops an opportunity/risk profile. In addition, the competitive position and structure of the two banks taken as case studies, Commerzbank and Deutsche Bank, are presented at the levels of the entire bank and of divisions.
The chapter Value creation analysis – case studies (Part 2) then analyses the relationship between the individual strategy selected by a bank and its economic value. The effects of strategy and regulation on the intensity of competition and the competitive advantage that can be gained are demonstrated on the basis of a survey conducted by the author.
Finally, the results obtained in the course of the book are summarized in the Conclusion (Part 2).
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