see the marketing plan, the product tie-ins, the PR possibilities dancing before her eyes.
No more Ms. Nice Girl… Letting out the naughty girl inside…Stephanie smiled with grim satisfaction as she lifted her own glass. “Let’s do it, Anna. Let’s show the world.”
1
A few days before Thanksgiving, three years later
“STEVIE, DO YOU THINK we should ice down your nipples before you go out?”
Stevie Bliss, aka Stephanie Blanton, author of the fabulously successful new book, Blissfully Single, whipped around so fast she almost knocked her assistant over. “Anna, are you nuts?” she whispered. “Ice down my…? You’re kidding, right?”
“Of course I’m not kidding.” Anna fixed her with a stubborn stare. “Nipples happen to be big right now. Our focus group went off the charts when they saw video of J. Lo at the—”
“I’m not doing it,” Stevie interrupted. “Besides, I’m wearing a jacket. Nobody would see them, anyway.”
“Are you sure?” Anna persisted. “We’ve gotten as much play as we’re going to get off the rest of our out-there elements. Maybe one more is just what we need for a new round of press. We’re coming up on the biggest shopping day of the year. We’ve got to keep you in the public eye.”
Stevie almost smacked her. Anna was her best friend, her confidante and her partner in this crazy plot to put them and Blissfully Single on the map, but sometimes she really went too far.
“I’ve done everything you’ve asked, Anna, including the no underwear thing, which I personally think is ridiculous—”
“It killed on the surveys and you know it,” Anna returned. She began to tick items off on her fingers. “For our last element, we gave them a choice of tattoo, various piercings, magenta or blue hair, exposed midriff, exposed thong and even carrying a snake. Nothing scored like going commando.”
“I know, I know.”
“It makes you naughty, outrageous, but not too far over the line. And it gives us an advantage over most men, who are so distracted by what may be going on under there that they forget to feel threatened by the message.”
“I know, I know.”
Sounding just a tad testy, Anna said, “I don’t make this stuff up, Stevie. It’s all in the hard data.”
“And I have done everything so far that skewed right with that data,” Stevie explained patiently. “But the whole thing, the whole Stevie Bliss persona, it’s set now. Set. In stone. Or at least in leather.”
She took a deep breath, looking down at the slick black leather miniskirt and zip jacket, both scandalously expensive, the deeply plunging neckline on the silk camisole underneath, the knee-high boots with three-inch heels… She had never imagined herself strutting around in an outfit like this. And whether you called it a hottie or a ’ho, it certainly made an impact.
She’d tried hard to own this new brazen person she had become. Day in and day out, she continued to try. And she was doing pretty well, if she did say so herself. For the past month, ever since they’d launched this leg of the official media tour for Blissfully Single, she and Anna and their PR machine had been blitzing the East Coast markets. Everyone from Letterman to Liz Smith had bought into Stevie Bliss, champion of the single, sexy, independent woman, confident in her own sizzling womanhood.
And now they’d brought their act to Chicago for the holidays. They had a month of appearances and signings designed to saturate the Midwest from their base in the Windy City, where there was fabulous shopping and exactly the right demographic of shoppers.
Meanwhile, every piece of her persona, from the streaks in her hair to the shape of her “smart girl” glasses and the precise amount of cleavage she showed, had been carefully selected, based on hours of marketing research. She looked terrific. She didn’t need iced nipples to sell this package.
“But Stevie—”
She held up a hand. “Anna, give it up.”
The bookstore manager peeked around the corner into the office, cutting off further discussion. “Ms. Bliss? We have everything set up. Are you ready?”
Stevie raised her chin. “Absolutely,” she said, with the lazy drawl that was her trademark. Soft and sexy, with a hint of a growl, this was the voice that played best with her public.
From recent experience, Stevie knew she would be fine as long as she stuck with the program and played the role to the hilt, safe behind the disguise. Reminding herself—as some psychological consultant or other had recommended—that she was a cool jungle cat, she strode out behind the man from the bookstore, sliding carefully and yet easily into the chair next to the podium, perched at the front of her seat with her knees down so as not to show off anything she didn’t want to. Instead, she offered a polished smile and more than a hint of décolletage to the eager fans in the front row.
I’m a tiger, they’re hyenas, and I will eat them all alive.
Whoa. They were really crammed in here today, weren’t they? Anna would be pleased—every seat was filled, with more fans standing around the sides and in the back, all clutching hardcover copies of Blissfully Single. There were also two TV cameras shooting across the crowd from different sides, but it didn’t faze her. Stations frequently sent someone out to her appearances to get some footage for the evening news, maybe collect a sound bite or two. As constructed, the Stevie Bliss persona was telegenic, so getting on camera was the whole idea.
On the sides, Stevie could see bookstore clerks trying to shove racks and shelves farther back to accommodate extra people. Such a big crowd. Butterflies flickered in her stomach, and she really had to clamp down. You’re a tiger, damn it!
The store manager was halfway through his introduction, playing to the closer camera as he told the assembled folks how lucky they were to get to see Stevie Bliss, author extraordinaire, up close and personal, how much her book had meant to so many, and on and on. Stevie tuned out, trying to judge the people in the crowd. Would they be receptive? Or would they throw tomatoes, with the TV cameras catching every splash?
The stony faces over on the left side—the ones near the baby carriage—looked like protesters for sure. Moms on parade, no doubt, who felt the need to fight for the sanctity of marriage. She’d seen their ilk before.
Ditto the group of men nearer the back, shuffling as they stood. Although most of her fans were female, she tended to get a good number of men, too, the kind who wanted to meet the daring woman who boasted short skirts and no panties, who made no bones about the fact that she slept with whoever she liked, had no interest in anything permanent, and would only stay with a man for one month, tops. For them, it was like an open invitation. Meet the hottie! Get her to give you a month!
It wasn’t going to happen—her scandalous reputation was all smoke and no fire—but she wasn’t going to tell them that.
For others, and these grumpy guys looked like they fell squarely into the “other” category, it was more of a war. A bit older, a lot more insecure as they looked ahead to hair implants and Viagra, they hated the idea that a woman would claim the upper hand when it came to sex. They showed up to boo on behalf of their beleaguered gender.
