The Communication ChainFigure 9.3 The Consumer Decision JourneyFigure 9.4 Example of Thomas Brand's Digital Dashboard (2018)Figure 9.5 The World's Most-Used Social Media.Figure 9.6 Initial Organization of Thomas E-commerce Activities7 Chapter 10Figure 10.1 The Brand's Worldwide Presence
8 Chapter 11Figure 11.1 The Store as the Most Complete Experience for Virtual and Real B...
9 Chapter 12Figure 12.1 Four Types of Consumer Attitudes with Respect to Sustainability....Figure 12.2 Components of Brand Authenticity as the Quality of a Relationshi...
10 Appendix AFigure A.1 Sasin Two LogosFigure A.2 The Nonagon Structuring Sasin's Brand EthicsFigure A.3 The Nonagon Structuring Sasin's Brand Ethics (details)
Guide
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2 Table of Contents
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