Emotions and Values in Equity Crowdfunding Investment Choices 1. Christian Goglin

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      Emotions and Values in Equity Crowdfunding Investment Choices 1

       Transdisciplinary Theoretical Approach

      Christian Goglin

      First published 2020 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc.

      Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address:

      ISTE Ltd

      27-37 St George’s Road

      London SW19 4EU

      UK

       www.iste.co.uk

      John Wiley & Sons, Inc.

      111 River Street

      Hoboken, NJ 07030

      USA

       www.wiley.com

      © ISTE Ltd 2020

      The rights of Christian Goglin to be identified as the author of this work have been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

      Library of Congress Control Number: 2020943265

      British Library Cataloguing-in-Publication Data

      A CIP record for this book is available from the British Library

      ISBN 978-1-78630-633-3

      Acknowledgments

      This book deals with choices in situations of uncertainty, emotional reactions and values. It is derived directly from doctoral thesis work carried out between 2016 and 2018.

      I would like to thank Professor Philippe Desbrières, my thesis supervisor, for giving me the chance to commit myself to this PhD, for giving me a great deal of freedom, and also for supporting, encouraging and guiding me by suggesting ideas that I have been also substantially developing or by recommending training which was always timely. Moreover, I am honored by the confidence he has shown in me during these 3 years and I am deeply grateful to him for it.

      I would like to thank Mr. Marc Filser for his availability, his support in the financing of an experiment, his review of the experimental protocol, his advice and for edifying avenues for reflection and, finally, for doing me the honor of participating in my thesis jury.

      I am also grateful to Professors Véronique Bessière and Armin Schwienbacher for having accepted the demanding role of referee in my thesis jury. Reading their work has fed my reflection and their comments will be sources of enrichment for my future. I hope that they will find the expression of my respectful gratitude here.

      I will not forget the professors of my research master’s degree in management sciences, some of whom were able to bring abstract concepts or theory to life through their passionate communication.

      I would like to thank the members of the CRESE research laboratory at the Université de Franche-Comté for their hospitality and the sound advice from their economists, in particular, Mr. François Cochard and Ms. Karine Brisset.

      Many thanks also to the doctoral students Ms. Gaztelumendi and Ms. Bataillard for their diligent participation in pretesting experiments.

      I would also like to thank the university staff who collaborated or facilitated the organization of experiments, particularly Ms. Bois-Prinet, Mr. Frédéric Pellerin, Mr. Renaud Aubert, Ms. Chloé Roger, Mr. Guy-Daniel Ligan, Ms. Esla Fachinetti, Ms. Florence Demougeot, Ms. Chittaro and Mr. Millereux.

      Finally, I would like to thank my wife, who has personally contributed to the experimentation and has supported me unconditionally in this adventure, as well as my daughter, who was born only a few months before this big move and who, for many weekends, had to put up with a studious father. I dedicate this work to them as well as to my late maternal grandmother, my “mamie”, without whom nothing would have been possible.

      Introduction

      […] we neither strive for, nor will, neither want, nor desire anything because we judge it to be good; on the contrary, we judge something to be good because we strive for it, will it, want it, and desire it.

      Baruch Spinoza, quoted in Miller (2015)

      This introduction begins with a brief introductory statement on the genesis of this research, then continues with a presentation of the context, the justification and exposition of the research object, the methodological approach

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