material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
Library of Congress Cataloging-in-Publication Data:
Names: Gordon, Dave (Motivational speaker), author.
Title: Tip : a simple strategy to inspire high performance and lasting success / Dave Gordon.
Description: Hoboken, NJ : John Wiley & Sons, Inc., [2020]
Identifiers: LCCN 2019031708 (print) | LCCN 2019031709 (ebook) | ISBN
9781119641445 (hardback) | ISBN 9781119641490 (adobe pdf) | ISBN
9781119641483 (epub)
Subjects: LCSH: Career development. | Success in business. | Success.
Classification: LCC HF5381 .G795 2020 (print) | LCC HF5381 (ebook) | DDC
650.1—dc23
LC record available at https://lccn.loc.gov/2019031708
LC ebook record available at https://lccn.loc.gov/2019031709
For Kate, with all my love.
Because you know who you are.
CONTENTS
1 Cover
2 Foreword
12 6 The Offer
17 11 The Bear
22 16 Flow
23 17 Protect the Business, Protect the Brand
27 Present Day
31 Twenty Takeaway Tips for Success
32 Personal Accountability Model and Action Plan Identity Communication Actions Unique Value Creating a Brand Advisory Group
33 Advert
34 Resources
