How to Read a Financial Report. John A. Tracy
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5 Part Three USING FINANCIAL STATEMENTS 16 FOOTNOTES AND MANAGEMENT DISCUSSIONS Financial Report Content in Addition to Financial Statements Financial Statements—Brief Review Why Footnotes? Two Types of Footnotes Management Discretion in Writing Footnotes Analysis Issues 17 FINANCIAL STATEMENT RATIOS AND ANALYSIS Financial Reporting Ground Rules Financial Statement Preliminaries Benchmark Financial Ratios Two Cash Flow Ratios to Chew On Final Comments 18 FINANCIAL ENGINEERING What Financial Engineering Is Not What Financial Engineering Is 19 CPAs AND FINANCIAL REPORTS Certified Public Accountant (CPA) From Preparation to Audit of Financial Reports by CPAs Why Audits? Do Auditors Discover Financial Reporting Fraud? 20 BASIC QUESTIONS, BASIC ANSWERS When You Buy Stock Does the Company Get Your Money? Are Financial Reports Reliable? Are Some Financial Statements Misleading and Fraudulent? Should You Take the Time to Compute Financial Statement Ratios? Why Read Financial Statements, Then, If You Won’t Find Information That Has Been Overlooked by Others? The Financial Statements and Footnotes of Large Public Companies Would Take Several Hours to Read Carefully: What’s the Alternative? Is There a Basic Test to Gauge a Company’s Financial Performance? Do Financial Statements Report the Truth, the Whole Truth, and Nothing but the Truth? Does Its Financial Report Explain the Basic Profit-Making Strategy or Profit Model of a Business? Does the Market Price of a Public Company’s Stock Shares Depend Directly and Only on the Information Reported in Its Financial Statements?