big ideas are being executed, they keep project leaders focused and motivated. They force people to show progress. Plus, they give you a chance to course-correct early if it turns out something isn’t working like you thought it would.
Don’t get hung up on perfection. Trying to get things perfect slows down and, in some cases, prevents execution. It causes people to miss deadlines and to spend too much time trying to polish up a project when they really should be moving on to the next one. I have always found that most of the time 90 percent is good enough. It’s when you’re obsessed with getting to 100 percent that your momentum slows and you may even stall out.
Celebrate milestones along the way. Spotlighting progress helps build momentum, and enjoying regular success is important for creating meaningful work and keeping employees engaged and satisfied.
Having a process in place to help people execute ideas is crucial. When your company has a lot of big ideas that don’t get off the ground, people get cynical. They don’t believe anything is really going to change. This kind of cynicism can really drag down the culture.
On the other hand, when you have a big win, people gain confidence. They get excited about the next idea. They get motivated to bring it to life. This energy and enthusiasm become part of your culture, and, before you know it, a focus on execution is part of your company’s DNA. This is when things really take off—and you’re well on your way to being a perpetually high-performing organization.
Note
1 1 Oded Shenkar, “Defend Your Research: Imitation Is More Valuable Than Innovation,” Harvard Business Review, April 2010, https://hbr .org/2010/04/defend-your-research-imitation-is-more-valuable-than -innovation.
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