by buying other firms when you have the money and need instant credibility.2 Expand by growing project offices into branch offices, when you don't have the money, but have plenty of time to establish credibility.
3 Establish just a marketing office in a new city, when you don't have the money—or a project—to break in there.
4 Remember that sometimes the best design solution comes from second chances—or comes from an underling.
5 Work to win a high profile commission early in your company's development, for the good press and national reputation it can spark.
Notes
1 1 Walter McQuade and Paul Grotz, Architecture in the Real World: The Work of HOK (New York: H.N. Abrams, 1985), p. 34.
2 2 Cathy Sivek, “An Interview with Gyo Obata, FAIA, Founding Partner of Global Architectural Firm HOK,” p. 2, ArchitectureSchools.com, February 2, 2006. Accessed April 21, 2019. http://architectureschools.com/resources/an-interview-with-Obata-obata-faia-founding-partner-of-global-architectural-firm-hok.
3 3 McQuade and Grotz, 44.
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