href="#ulink_255612bf-f888-5201-a2a5-c4968325cf8c">Improving Your Profile’s Strength
Expanding Your Network
Chapter 5: Establishing Your Calling Card
Using the Name Field Correctly
Filling Out Location and Industry
Including Your Contact Information
Chapter 6: Impressing with the Right Profile Picture
Why You Need a Profile Picture
Determining If You Need a New Profile Picture
Using a Photo Already Taken
Working with a Photographer
Taking Your Own Profile Picture
Choosing and Uploading Your Profile Picture
Chapter 7: Developing a Compelling Headline
Grabbing Your Reader’s Attention
Adding Flair to Your Headline
Saturating Your Headline with Keywords
Creating a Benefit Statement Headline
Adding Your New and Improved Headline to LinkedIn
Chapter 8: Reinforcing Your Brand with a Background Photo
Finding the Right Image to Showcase Your Brand
Working with a Professional Graphic Designer
Using Online Graphic Tools to Create an Image
Adding a Background Image to Your Profile
Chapter 9: Showing You Are Open for Business or Job Opportunities
Showing You Are Open for Business
Showing You Are Open to Job Opportunities
5 Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression Chapter 10: Getting Your Experiences Ready Referencing Your Resume Determining Which Experiences to Keep and Which to Merge Creating a Work History for Recent Graduates Dealing with Employment Gaps Chapter 11: Creating a Powerful Experience Adding a New Experience Creating a LinkedIn Page Less Is More — Stop Disqualifying Yourself Editing an Existing Experience Reordering Concurrent Experiences Removing an Experience Examples of Great Experiences Adding Multimedia to Make Your Profile POP! Chapter 12: Writing a Compelling About Section Editing Your LinkedIn About Section Writing in First Person Avoiding Resume Speak Revisiting Your LinkedIn Goals and Target Audience Catching Your Reader’s Attention Creating Your Professional Manifesto Formatting a Sleek LinkedIn About Section Examples of Compelling and Engaging About Sections
6 Part 4: Rounding Out Your Profile and the Final Reveal Chapter 13: There’s More to You than Your Jobs Adding Your Education, or Lack Thereof Listing Licenses and Certifications Adding Volunteer Experiences Citing Your Accomplishments Creating a Profile in Another Language Chapter 14: Following Groups, Companies, and Influencers Understanding the Importance of Groups Cultivating Your Following Section Showcasing Influencers on Your Profile Following Schools Chapter 15: Publishing on LinkedIn Showcasing Yourself as a Thought Leader Keeping up with Articles and Activity Understanding the LinkedIn Feed Looking at the Difference between a Post and an Article What Happens After You Publish? Marketing Your Blog Post Chapter 16: Unveiling and Marketing Your Powerful Profile Viewing Your Profile from
