place way too much emphasis on control in our profession. Because we’re dealing with an all-volunteer army, control doesn’t actually work very well. When you operate in control mode, you’re really offering people only two options: Comply or Defy. And since most people hate being told what to do, a lot choose the latter option.
Simply becoming the world’s best trainer and presenting the world’s finest training won’t succeed either. (Especially if you’re not actually doing what you teach yourself.) Your team will draw the biggest cues from watching the actions and behaviors they see from you. So be the example showing them the path to follow.
The second part of strong leadership is building the environment that facilitates your people’s process of becoming their highest version of themselves. This is an important responsibility of all top leaders in Leveraged Sales. You do this through the system, training, and tools. It’s also vital that there be a defined leadership track to follow.
Your people need to know what the pathway for becoming a leader with the team looks like. If you’re a new recruit in the army and your dream is to become a general, you have an idea of what all the ranks leading up to that rank are and the responsibilities of each one. Your people need to know what ranks, behaviors, and team activities put them on the path of becoming a leader with the team. (This will become much clearer to you in later chapters.)
Once you are working well in these two areas—inspiring people to become better and creating an environment that facilitates that—you have the two fundamental elements for developing a strong infrastructure of leadership throughout your team. This will allow you to develop strong growth and true duplication.
Now that you know what the role of a positive, empowering leader looks like, let’s explore the most important step you will take towards that end—accepting the sacred responsibility that comes along with sponsoring others.
CHAPTER 2 The Sacred Responsibility of Sponsoring
For decades I’ve been regaling convention audiences with my story of sponsoring my roommate into the first five companies I joined. (In fact, the story is so funny it’s been stolen by one CEO, two authors, and five other speakers. That I know of.) He joined each time because I agreed to pay for his distributor kit and activation order, for which he promised to repay me from all the money we were both going to be raking in. And in each of those attempts, he was the only person I sponsored!
That system works well to sign up your first recruit quickly but doesn’t work out so well over the long haul. After I reached the point where I couldn’t even convince my roommate to join if I paid for everything, it became apparent I would need to improve my recruiting approach.
Mentally I created a pretty simple equation in my mind. It basically went something like this:
I was broke and I hated being broke.
Most of the people I knew were also broke.
The people in Leveraged Sales made money, earned bonus cars, and went on fancy trips. A lot of them appeared to be rich (and certainly were rich by my standards).
I wanted to be rich.
If I could sign up enough people, I would get rich.
If the people I signed up also signed up enough people, they could get rich too.
That was my basic recruiting presentation. Eventually I got good enough at that pitch to attract and sponsor people who actually paid for their own distributor kit and activation order. I felt assured that I was well on my way to success, because I had conquered the most difficult element of the business: recruiting. I did my part by signing up at least five people and then waited for them to make me rich. (Because I had seen the presentation that said those five would bring in 25, then those 25 would bring in 125, and so on.) It was all I could do to restrain myself from putting down the deposit to order my Ferrari.
Shockingly, I noticed that my five people didn’t seem to be pulling their weight. I checked in with them frequently, reminding them that I needed to be rich and they weren’t doing their part. You’ve probably deduced how well that played out.
Feeling Frustrated, I Resolved to Become a Recruiting Machine
I would sponsor so many people, there would be no way that duplication could not happen. (Or so I thought.) I started doing meetings five nights a week in the back room of a local restaurant. The skill level (and pressure tactics) of my presenting moved upwards and sponsorships increased to 30 people in a month. Those 30 people would naturally increase to at least 150 the following month, right?
The actual number was a net loss of 27.
I decided that those 30 people were obviously too stupid, ignorant, and lazy, and I needed to replace them with 30 new people. Which I did…
Surprisingly, I got pretty much the same result. Again and again, the people I sponsored were too stupid, ignorant, and lazy. Finally, I had no option but to once again seriously examine the way I was attempting to build. It turns out, the problem wasn’t my recruits. The problem was me.
I came to understand that the method I was using to bring people into the business could not be duplicated by most of those people.
Reexamining My Process
And that was a frustrating and disappointing revelation. But it transformed my career. That introspection led me to creating what became the duplicable system that made me successful. How to create that system is not the subject here. (If you’re not familiar with it, you can find it detailed in my last book, Direct Selling Success.) But here was the other vital breakthrough I discovered in this process:
You have a sacred responsibility to those you sponsor. By bringing them into the business, you are committing to be a partner for their success, not just your own.
This doesn’t mean you should make them codependent or do their work for them. It doesn’t mean you should be stacking people under them in the structure to prop them up or qualify them at a higher rank. But it does mean that just like having a child or adopting a pet, there are going to be changes needed in your routine, schedule, and priorities. Every time you enroll a new team member, you are implicitly agreeing to play a part in their development.
When I changed my perspective from believing that the reason for sponsoring someone was so they could make me rich to a belief that I should be recruiting people only if I were committed to being a partner for their success, that really changed the game for me. And it will for you.
Leading Yourself
Leadership in Leveraged Sales begins with leading yourself. And the building block of that personal leadership is how you conduct yourself with the people you personally enroll into the business.
It’s trendy to talk about servant leadership, but I fear that concept has been misconstrued deeply. Servant leadership has come to mean sacrifice and altruism, but that is not the real concept of this kind of leadership. True leaders understand the virtue of a certain kind of selfishness. Let me explain.
