people to message and enga...FIGURE 9-2: Starbucks includes a timely link in their bio for Women’s History M...FIGURE 9-3: HubSpot uses a punchy tagline and customizes their button to encour...FIGURE 9-4: Starbucks uses their Pinned Tweet to stay timely with Women’s Histo...FIGURE 9-5: GoPro makes a call to action to get its audience to engage with the ...FIGURE 9-6: Save-A-Lot lets a customer know that he’s been heard. FIGURE 9-7: The five keywords that apply to virtually any business.FIGURE 9-8: A flow chart for setting up feedback loops.FIGURE 9-9: Best Western moves a customer complaint to a private channel. FIGURE 9-10: Home Depot uses Twitter to link to its website and build brand awa...FIGURE 9-11: Using a quote from a blog post and turning it into a visual tweet....FIGURE 9-12: Hilton promotes a contest by using hashtags. FIGURE 9-13: With an Instagram story, Glossier shows how to do an at-home facia...FIGURE 9-14: Using an Instagram story, Lego builds excitement and engagement fo...10 Chapter 10FIGURE 10-1: The three stages of traffic temperature.FIGURE 10-2: Headspace uses a video ad to attract attention on Facebook. FIGURE 10-3: A promoted tweet from Liberty Mutual. FIGURE 10-4: Ads appear for the search query “buy dog treats” on the Google pla...FIGURE 10-5: A GoPro YouTube ad with a Skip button.FIGURE 10-6: A promoted pin from Kraft.
11 Chapter 11FIGURE 11-1: The primary goals of each email type.FIGURE 11-2: A promotional asset sheet.FIGURE 11-3: An annual promotional planning worksheet.FIGURE 11-4: A 30-day promotional planning worksheet.FIGURE 11-5: A sample campaign storyboard.FIGURE 11-6: An example indoctrination email that welcomes a new subscriber.FIGURE 11-7: Example of a segmentation campaign email.FIGURE 11-8: An example reengagement campaign.FIGURE 11-9: An example of a “Your Thoughts?” email that engages the audience.
12 Chapter 12FIGURE 12-1: A look at a Real Time report in Google Analytics.FIGURE 12-2: The Acquisition Overview report in Google Analytics.FIGURE 12-3: Setting up the specifics for your goal.FIGURE 12-4: Creating a New Segment in Google Analytics.FIGURE 12-5: A segment for mobile users.FIGURE 12-6: The best uses for demographic and psychographic data.FIGURE 12-7: Creating a custom report for age.FIGURE 12-8: Creating a custom report for In-Market.FIGURE 12-9: An Affinity report that shows the top interests for this audience.FIGURE 12-10: An Affinity report that shows what this audience is least interes...FIGURE 12-11: The data results of an In-Market report.
13 Chapter 13FIGURE 13-1: A test duration calculator from Visual Website Optimizer. FIGURE 13-2: 404 pages, like Amazon’s, should offer users a next step but they ...FIGURE 13-3: An All Pages Report from DigitalMarketer’s Google Analytics. FIGURE 13-4: A heat map shows user interaction with your page.
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