Transitioning to Virtual and Hybrid Events. Ben Chodor
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BEN CHODOR
WITH GABRIELLA CYRANSKI
TRANSITIONING TO VIRTUAL AND HYBRID EVENTS
HOW TO CREATE, ADAPT, AND MARKET AN ENGAGING ONLINE EXPERIENCE
Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging‐in‐Publication Data is Available:
ISBN 9781119747178 (Hardcover)
ISBN 9781119747192 (ePDF)
ISBN 9781119747185 (ePub)
Cover Design: Wiley
Cover Image: icons © Bakai/Getty Images
Author Photo: © INTRADO DIGITAL MEDIA
This book is dedicated to all the dreamers who never let the world put them in a box!
I need to thank Sam Gilbert for being the first person who believed in me at 16. Marvin Share, who gave me incredible advice when I was just starting my journey as an adult, and Lee Perlman, who thought my first streaming idea was worth funding. Perry Shelman, who believed in me enough to help change my life forever, and Drew VanVooren, a true visionary, who was taken from this world way too soon and believed in me from the moment we met and whom I had the privilege of calling a friend and partner. John Shlonsky, Matt Nord, Robert Kaslow‐Ramos, and Apollo Global Management, who entrusted me with the keys to build, grow, and dominate at Intrado, and the entire Intrado Digital Media team, whom I go to bed every night hoping I did