Transitioning to Virtual and Hybrid Events. Ben Chodor

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       BEN CHODOR

       WITH GABRIELLA CYRANSKI

      TRANSITIONING TO VIRTUAL AND HYBRID EVENTS

      HOW TO CREATE, ADAPT, AND MARKET AN ENGAGING ONLINE EXPERIENCE

      Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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       Library of Congress Cataloging‐in‐Publication Data is Available:

      ISBN 9781119747178 (Hardcover)

      ISBN 9781119747192 (ePDF)

      ISBN 9781119747185 (ePub)

      Cover Design: Wiley

      Cover Image: icons © Bakai/Getty Images

      Author Photo: © INTRADO DIGITAL MEDIA

       This book is dedicated to all the dreamers who never let the world put them in a box!

       I need to thank Sam Gilbert for being the first person who believed in me at 16. Marvin Share, who gave me incredible advice when I was just starting my journey as an adult, and Lee Perlman, who thought my first streaming idea was worth funding. Perry Shelman, who believed in me enough to help change my life forever, and Drew VanVooren, a true visionary, who was taken from this world way too soon and believed in me from the moment we met and whom I had the privilege of calling a friend and partner. John Shlonsky, Matt Nord, Robert Kaslow‐Ramos, and Apollo Global Management, who entrusted me with the keys to build, grow, and dominate at Intrado, and the entire Intrado Digital Media team, whom I go to bed every night hoping I did

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