Vibrant Culture Is Never Static
14 Design Your Role
Defining Your Motivations and Time Horizon
Long-Term Achievement-Oriented Entrepreneurs
Short-Term Achievement-Oriented Entrepreneurs
Freedom-Oriented Entrepreneurs
The Four Common Entrepreneurial Types
Chapter 15: Select Your Integrated Software and Payments Platform
Key Software Platform Requirements
Key Integrated Payments Platform Requirements
The Importance of Future-Proofing
Software Buying Mistakes
When to Implement Your Software and Payments Platform
16 Assemble Your Business Plan
Why You Need a Business Plan Slide Deck
The Perfect 10-Slide Deck
Tips on Creating and Delivering a Great Business Plan Presentation
7 PART V: Launch Your Business Chapter 17: Launch Your Website and Establish Your Online Presence Understanding Marketing Focus on Your Target Market Define Your Customer Personas Set Up Your Website Activate Your Free Online Business Listings The Mindbody App Chapter 18: Secure Your Financing Friends and Family Financing Commercial Bank Financing Private Equity Investors Chapter 19: Grow Your Clientele with Paid Marketing That Works Search Engine Marketing (SEM) Advertising on Facebook Promoting Your Business with Influencers Email Marketing Non-Traditional Marketing Nine Tips for Better Marketing Steps to Create a Simple Marketing Plan Chapter 20: Fuel Your Business with Effective Leadership Knowing Yourself Getting Yourself Out of the Way Practice Servant Leadership Love People
8 PART VI: Keep Your Cup Full Chapter 21: Staying Well as a Wellness Entrepreneur The Wellness Entrepreneur's Paradox What Does It Mean to Keep Your Cup Full? Staying in Love with Your Business Identifying and Focusing on Your Unique Ability
9 Appendix - Resources for Wellness Professionals and Entrepreneurs Must-Read Books for Wellness Leaders and Entrepreneurs Inspirational Short Videos Licensing and Certification Programs Glossary of Marketing Terms
12 Index
List of Illustrations
1 Chapter 2Figure 2.1 The Seven Dimensions of WellnessFigure 2.2 Maslow's Hierarchy of Needs
2 Chapter 3Figure 3.1 Examples of Successful Wellness Brands, 2001–2010
3 Chapter 14Figure 14.1 Motivation and Time Horizon MatrixFigure 14.2 Four Entrepreneurial Types
4 Chapter 16Figure 16.1 Example Competitor Matrix
5 Chapter 21Figure 21.1 Unique Ability Matrix.
Guide
1 Cover
2 Table of Contents
Pages
1 iii
2 iv
3 v
