The Sociology of Identity. Wayne H. Brekhus

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      I would like to thank Jonathan Skerrett at Polity for encouraging this project and for his supportive advice throughout the process, from idea to proposal to publication. I am also grateful to the three anonymous reviewers for their helpful suggestions on a first draft of the manuscript. I thank Manuela Tecusan for her very attentive and thorough copy-editing of the manuscript.

      Eviatar Zerubavel’s passion for thinking about big topics in analytically creative ways continues to inspire my own thinking. I am grateful for his ongoing enthusiasm and intellectual guidance. I thank Lorenzo Sabetta for the many stimulating conversations we have had on issues related to identity and the unmarked. He came from Italy to study with me for a year, as a postdoctoral fellow, and I am indebted to him for our friendship. I also thank Jay Gubrium for our many interesting discussions about identity and for his encouragement as a colleague. I thank my wife Rachel, who has helped me think through ideas, has read through and commented on drafts and revisions, and has been a tremendous source of intellectual and moral support.

      Identity is central to human meaning, social life, and social interaction. We often think of identity as a personal, individual matter, but identity is intensely social both in its formation and in its implications. Identity has important consequences for how we organize our lives, wield social power, include and exclude others from our closest social networks, and produce and reproduce privilege and marginality. We do identity for a variety of reasons, some tacit, some strategic. We express identity in both individual and collective forms. This book examines the sociology of identity, emphasizing three themes: authenticity, multidimensionality, and mobility. These themes are intricately tied to power, privilege, stigma, marginality, and the politics of inclusion and exclusion. They also directly relate to one another. We strive toward authenticity to ourselves and to our categories of belonging in multidimensional, fluid, and mobile ways.

      Identity is a concept directly connected to one of sociology’s central concerns: the production and reproduction of social inequalities. In consequence, the approach developed here differs from approaches in texts that regard identity as a primarily personal concern, connected to individual psychology, or that examine it largely as a matter of self-conception. Individualistic approaches often assume a general self not directly tied to sociological, cultural, and material dimensions that differentially shape different social types of selves. Psychological approaches focused on the self are important in their own right, but the romantic image of an individual looking in a mirror and wondering “Who am I?”—even when presented as a “looking-glass self” (Cooley 1964) that considers the question by internalizing society—puts before us a relatively individualistic view of identity that misses some of its dynamic social nature. The concepts of authenticity, multidimensionality, and mobility help us to see the complex social work that identity does. Related to the fundamentally social character of identity, this book examines identity in collective as well as socially shaped individual forms. To begin thinking about identity, let us consider the following examples.

      In California, a working-class Mexican American teenage girl puts on dark lip color and dark nail polish before she heads to high school. She prefers the dark colors popular in her las chicas social clique, a group of mostly working-class Latina girls who define themselves against the popular clique of preppie girls or “preps.” Across town, in an upper-middle-class neighborhood, her white classmate, a prep girl, is putting on the light pastel lip and nail colors favored in her social clique. The Latina girl deliberately chooses a dark lip color popular in her social network; she wants to set herself apart from the dominant preps, who are mostly white (see Bettie 2000, 2014). In doing so she shares with her “cliquemates” a subcultural style that emphasizes their marked ethnicity and their working-class status. She also chooses darker colors associated with “somberness, age, and sophistication,” colors that lack the “youth, innocence, and gaiety” associations of the pastel colors preferred in the preppie clique; such color choices coincide respectively with working- and middle-class life-stage expectations (see Bettie 2000: 14–15). The white middle-class girl who wears light pastel lipstick also wears relatively expensive clothes, in a fashionable style approved by her peers in the school’s most popular clique. In this way she performs a school-sanctioned femininity, which expresses her identity as a socially valued “good” white kid from a middle-class background, and she distinguishes herself from the more socially marked “deviant” subcultures of the school. She perceives girls who wear dark makeup as “less classy” (and lower in social class) and regards her own performance as more respectable than theirs.

      In the United States Sarah Palin, vice presidential candidate in 2008, generated controversy by stating that “the best of America is in these small towns that we get to visit, and in these wonderful pockets of what I call the real America … hard working, very patriotic, very pro-America areas of this great nation” (Silver 2008). Palin made it forcefully clear that she aligns herself with a popular conservative view that the most authentic, “real American” identity lies in the predominantly white small towns and rural areas of the American Midwest, of the American South, and of the Great Plains and Rocky Mountain states. Other politicians and cultural commentators pushed back, emphasizing a “real America” that welcomes immigrants and is multicultural or culturally cosmopolitan, diverse,

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