Table of Contents
1 Cover
4 Foreword
7 1 From Data to Decision-Making: A Major Pathway 1.1. Background on economic intelligence 1.2. Strategic economic intelligence revisited 1.3. Conclusion
8 2 Data: An Indispensable Platform for Companies 2.1. The key figures of digital technology 2.2. The power of data: a major challenge 2.3. The Big Data revolution, “Mega Data” 2.4. Developing the culture of data sharing 2.5. Storage of data in databases 2.6. The appearance of buzzwords: Big, Open, Viz, etc. 2.7. Conclusion
9 3 From Data to Information: Essential Transformations 3.1. Value creation from data processing 3.2. Value creation and analysis of open databases 3.3. From data to information: the “DataViz” or data visualization 3.4. From data to information: statistical processing 3.5. Turning mass data into an opportunity for innovation 3.6. Development of company assets in the web of data 3.7. Conclusion
10 4 Information: Contextualized and Materialized Data 4.1. What is information? 4.2. Internal and external information 4.3. Formal and informal information 4.4. Importance of information 4.5. Décodex set up by Le Monde 4.6. Conclusion
11 5 From Information to Knowledge: Valuing and Innovating 5.1. Innovation as a driving force of growth 5.2. Knowledge: the key to innovation 5.3. Building knowledge: economic intelligence 5.4. Data mining, Statistica and Tibco 5.5. Information an economic good? 5.6. What is data science? 5.7. Conclusion
12 6 From Knowledge to Strategic Business Intelligence: Decision-Making 6.1. Data valuation mechanisms 6.2. How do you value data 6.3. Data governance: a key factor in valuation 6.4. EI: protection and enhancement of digital heritage 6.5. Data analysis techniques: data mining/text mining 6.6. Conclusion
13 Conclusion
14 Glossary
16 Index
17 Other titles from ISTE in Innovation, Entrepreneurship and Management
List of Illustrations
1 IntroductionFigure I.1. Digital golden jobs in 2018. For a color version of this figure,...Figure I.2. TIBCO's data mining and Statistica software. The research and de...Figure I.3. Forecasting Big Data market size, based on revenues, 2011-2027 (...Figure I.4. The Big Data turnover and market size (source: Statista). For a ...Figure I.5. With what interest do you follow the news through the informatio...
2 Chapter 1Figure 1.1. The three concepts (source: Monino and Lucato 2005)Figure 1.2. Business intelligence model of data to decision-making (source: ...Figure 1.3. From data to decision-making strategic intelligence (source: Mon...
3 Chapter 2Figure 2.1. MOOC1 introduces you to the GDPR2.
