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CONTENTS
1 Cover
5 Introduction: The Age of Fitness Notes
6 1. “Fit or Fat”? Fitness in Recent History and the Present Day Cycling and self-tracking Health, fitness, and fatness in neoliberal times Eating “right” since the Me Decade The “right amount” of exercise since the Me Decade “Fit or fat?” Notes
7 2. Fitness: Trajectories of a Concept Since the Eighteenth Century “The eternal fitness of things”? Fitness, Darwin, and the invention of inescapable competition Fitness, difference, and political participation Fitness in an era of crisis and war Fitness and consumer culture Notes
8 3. Working “Corporate fitness,” or: getting fit for work – Part I Industrial recreation and company sports in the history of capitalism The new class of white-collar workers “Corporate fitness,” or: Getting fit for work – Part II Breathlessness as par for the course Notes
9 4. Having Sex “Performance plus” through the “phallus pill” Hard at any age The “impotence boom” “Penis doping” Electric belts, rejuvenating surgery, and the psychologization of sex in the nineteenth and twentieth centuries Things that make a difference How Viagra makes masculinity Sex in the age of fitness Notes
10 5. Fighting Fitness heroes I Citizen-soldiers and national heroes Moments of transition to a post-heroic era? Fitness heroes II “Our future as a species” Notes
11 6. Productive, Potent, and Ready to Fight? Notes
12 References
13 Index
Guide
1 Cover
6 Introduction: The Age of Fitness
9 Index
List of Illustrations
1 Chapter 1Figure 1. Advertisement for the Microsoft Smartwatch, 2014Figure 2. Cover of The Atlantic, May 2010Figure 3. Poster, DSB “Endurance” advertising campaign, 1975–1978
2 Chapter 2Figure 4. Frances Willard learns to ride a bike
3 Chapter 3Figure
