transcription of audio or video materials and the generation of an archive are core steps in the research process and not just technical or even minor issues. Ethics become relevant in this context in a particular but also different way.
This book addresses these issues from the points of view of discourse analysis and conversation analysis. In doing so, it gives topics like transcription a different and perhaps even more systematic appraisal than in the other books in The SAGE Qualitative Research Kit. Nevertheless, it is supplemented by the other volumes in the Kit as well, as interviews and focus groups are special situations of conversation, which can be analyzed as such and not only for the contents that are communicated in them. Therefore, this book and the ones by Barbour (2018) on focus groups and Brinkmann and Kvale (2018) on interviews are complementary to each other.
The same can be said for the use of visual materials (Banks, 2018), which can also be used for studying discourses. Gibbs (2018), in his more general approach to data analysis, outlines ways of coding materials relevant for discourse and conversation analysis in more detail, especially concerning the use of computers and software. The same applies to the outline of Doing Grounded Theory (Flick, 2018a). The present volume is above all devoted to a single approach in the context of The SAGE Qualitative Research Kit, but at the same time it is well embedded in the more general scope of the Kit, as the approach can be used in combinations of methods (as in Doing Triangulation and Mixed Methods – Flick, 2018b). The more special considerations about quality and about the planning of analysis are an addition to the more general suggestions about designing qualitative research (Flick, 2018c) and managing quality in the process (Flick, 2018d). For its second edition, Doing Conversation, Discourse and Document Analysis has been updated throughout and extended, so that it also is linked to the new versions and new books in the new edition of The SAGE Qualitative Research Kit.
Acknowledgements
As this book emerges out of routine and bizarre configurations of interactions with people, texts, objects, hunches and memories, I am not quite sure who and/or what to thank. To attend to part of my dilemma I would like to paraphrase the musician Sabu Martinez: I would like to thank all those people who know me now, all those people I have known in the past but no longer see, all those people I will know in the future and all those people I will never meet.
On a more substantive note, I need to thank Uwe Flick, the series editor. Thank you for your advice, confidence and patience. I also have to thank a whole congregation of colleagues, friends, undergraduate and postgraduate students who over the years have had to listen to me witter on about qualitative research. Generally, those talking and teaching moments have taught me a lot.
Finally, for endlessly demonstrating love, support and respect (and obviously lots of patience) and for introducing me to what it might mean to think and act with passion, intellect and wisdom, I have to thank my parents, Diane and Tony Rapley. This book is dedicated to them (and I am sure they were as surprised as I was when the boy who hated writing ended up doing this for a job).
Chapter One Studying discourse
Contents
Some introductory thoughts 2
Some thoughts on origins 4
Some thoughts on what is to come 6
Chapter objectives
After reading this chapter, you should:
know about some of the assumptions and ideas central to the study of discourse; and
be familiar with the general outline and the purpose of this book.
Those undertaking work on conversations, discourse and documents are fascinated by language, written or spoken. I am not actually sure what those interested in discourse have not studied yet – like the Internet, nearly all the areas of human (and non-human) conduct have been investigated. There are classic pieces of work that focus on racism, sexuality and madness, but these days anything goes: from the role of ‘uh huh’ in talk between friends to government legislation on genetically modified food. The range of sources of potential materials to analyze is equally massive: official documents, political debate, all the types of media outputs, casual conversations, talk in workplaces, interviews, focus groups, ethnography, blogs, chat rooms, and so on. This book aims to explore how you can research language-in-use. It aims to outline in detail the very practical issues that you might face and the very practical solutions you can employ.
Some introductory thoughts
The term ‘discourse analysis’ is often used to describe the style of work you will see in this book. Unfortunately for you, that term has many meanings. Some people take it to mean focusing on how some specific discourses, say ‘racism’ and ‘nationalism’, are used across a range of interview transcripts or a range of newspaper editorials. Others may take it to mean focusing on how specific words, like ‘the evidence suggests’ or ‘obviously’, are used in an audiotape of a conversation or a single scientific research article to argue a specific case. Irrespective of the approach, for those analyzing discourse the primary interest is in how language is used in certain contexts. And the context can range from a specific moment in a conversation to a specific historical period.
On a general level, people studying discourse see language as performative and functional: language is never treated as a neutral, transparent, means of communication. But rather than talk in the abstract, let me give you a ‘classic’ example: Two reporters see a man being shot. The next day one headline reads ‘Freedom Fighter Kills Politician’ and the other headline reads ‘Terrorist Kills Politician’. Some of the questions you could ask are:
Which one is true?
Which one is correct?
Which one is factual?
And this is not just a philosophical or abstract question. We have seen this being explored in our recent history through the debates about the status of the people moved from Afghanistan to the American enclave in Cuba and interned in Guantanamo Bay. One of the debates has centred on whether these people are to be understood as ‘prisoners of war’ – and therefore to have specific sets of legally binding human rights – or as ‘unlawful combatants’. Similarly, Pervez Musharraf, Pakistan’s tenth president, is one of many political leaders that have commented on the contemporary difficulties in defining just who is a ‘freedom fighter’ and who is a ‘terrorist’. So as these examples begin to show, language is constructive, it is constitutive of social life. As you speak and write you produce a world.
So the interest for those analyzing discourse is on how language is used. The focus is on what specific version of the world, or identity, or meaning is produced by describing something in just that way over another way; what is made available and what is excluded by describing something this way over an alternative way. I can offer you another classic, albeit more mundane, example. Note that the elements of the following list are all ‘true’, ‘correct’ and/or ‘facts’ about me:
I am old.
I am young.
I am a doctor.
I am not a doctor.
I was born on 10 August
