and leadership
We follow leaders who put significance before success
18 CHAPTER TEN: SMALL before big Attend to the small things and your influence will grow big From a small staff a big team will grow Who wants to be a millionaire? Start small but set standards that will support you as you grow
19 CHAPTER ELEVEN: WHY before how Little children know to ask why Commander's Intent Keep the why relevant as your business grows
20 CHAPTER TWELVE: STORY before data Types of stories Using stories to grow your business and bring people into your circle Control your own story Stories aren't all about the hard sell Balance your emotional content Five keys to storytelling
22 INDEX
Guide
Pages
1 iii
2 iv
3 v
4 vii
5 xi
6 xii
7 xiii
8 xv
9 xvi
10 xvii
11 xviii
12 xix
13 xx
14 xxi
15 xxii
16 xxiii
17 xxiv
18 xxv
19 xxvii
20 xxviii
21 xxix
22 xxx
23 xxxi
24 xxxii
25 xxxiii
26 xxxiv
27 xxxv
28 xxxvi
29 xxxvii
30 1
31 2
32 3
33
