Introduction
After the launch of Kiasunomics© in 2017, we received very encouraging feedback. We had wanted Singaporeans to know our research and draw learnings for their daily living. We wanted our research to benefit beyond the academic circle. And we have achieved that.
Not just Singaporeans but people outside Singapore were equally intrigued by our research and the book. Singaporeans began to take a hard look at their behaviour such as energy usage, spending, house purchases, and golf playing; while non-Singaporeans were fascinated by cultural nuances that influence our behaviour.
We gave talks at book festivals, libraries, conferences, and companies; and were featured in newspapers, magazines, and radio. We are very encouraged and deeply thankful to those who supported us.
And so, following the tradition of blockbuster movies and doing what comes naturally to Singaporeans, we decided to do the kiasu thing – write a sequel!
Kiasunomics©2 or K2 for short, brings together the same characters from the original book with new neighbours added in. The journey of Teng, the protagonist, continues as he seeks to optimise his taxi driving income so that his two young sons have a head start in life.
K2 covers our research on contemporary topics such as app-hailing and mobile payments to understand the impact of surge pricing on how much extra we pay for rides, and the benefits of mobile wallets to businesses. These are found in Chapters 1 and 6. The effects of the Home Office Scheme in encouraging entrepreneurship are discussed in Chapter 12.
Singaporeans’ perennial favourite topics on property prices and retirement are further researched into and discussed in K2. While the first Kiasunomics© book talked about the effect of residential addresses ending with ‘8’ on prices, K2 covers how property developers bid to protect the prices of their existing land parcels. This is discussed in Chapter 15.
En bloc sales is another hot topic. If you have a property that you think might have an en bloc potential, check out Chapter 13. It highlights the effects of property characteristics on en bloc potential. And if you are wondering whether your old HDB still has some value, look no further than Chapter 3 on the decaying value of HDB flats and private condominiums.
As parents, we want our children to do better than us. So, has Singapore progressed such that with each generation, we are doing better than the generation before? Chapter 9 titled ‘Like Father, Like Son?’ relates this very concern that Teng has and furnishes insights from our study on inter-generational housing wealth.
Fascinating also is how effective word-of-mouth is in influencing behaviours. In Chapter 8, the story unfolds of how a neighbour’s bankruptcy can influence spending patterns among selected individuals in the neighbourhood. We also shouldn’t think that to be effective, mass communication must have all the bells and whistles. Chapter 14 shows that simple no-frills messages can effectively change Singaporeans’ habit of saving energy.
Besides these Singaporean issues, K2 also discusses our research outside Singapore from which we can glean some insights. Such issues as pollution and corruption (Chapters 10 and 11) instruct us on how companies engage in such behaviours and the repercussions on the society. Chapter 4 on sunny day effect reminds us to be more mindful in curbing our spending when we are in a good mood.
We hope this sequel brings more learnings to Singaporeans as we become smarter consumers.
As with Kiasunomics©, all the royalty proceeds from Kiasunomics©2 will go towards bursaries and scholarships.
1
CHAPTER
Fickle Fingers
Teng, a taxi driver in Singapore, and his wife Siew Ling have two sons – six-year-old Ethan and two-year-old Ervin. Together with his parents, affectionately called Ah Kong and Ah Mah by the grandsons, they live in a modest government-subsidised HDB (Housing and Development Board) flat in Serangoon.
His earnings as a taxi driver had become increasingly difficult to maintain due to rising competition from ride-hailing app services such as Grab and previously Uber.
Uber, the larger of the two app services and the first entrant into the Singapore market, was sent packing after five years by Grab in August 2018. Grab, a Malaysian start-up, kept their finger on the customer pulse – listening and adapting to local needs and cultures of markets that it had entered. It saw an opportunity in Southeast Asia’s massive traffic jams and provided GrabBike – motorcycle taxis that could weave in and out of traffic in such markets as Indonesia, Thailand and Vietnam. With a keen ear on what different markets wanted, Grab began chiselling away Uber’s market share. The eventual exit of Uber from Singapore fortified Grab’s position with offerings beyond car sharing, including food delivery, offers on limited edition merchandise such as special-flavoured KitKat and even mobile wallet. By late 2018, another ride-hailing app, Indonesian Gojek, entered the fray.
On top of competition is the next generation of road pricing to be introduced in Singapore. To curb vehicles on the road, the current ERP (Electronic Road Pricing) that charges by entry into busy roads during peak hours will be eventually replaced by charges based on road usage. The more distance covered, the higher the toll. As a taxi driver, Teng wondered whether it would still be worth the while to cruise for passengers.
All these spell a headache for taxi drivers who have seen their earnings dwindle. More taxi drivers have been throwing in the towel and exiting the taxi trade, some even preferring to become full-time
