on advertising (Tkacz, 2014). In doing so, these Wikipedians demonstrated how such a move would destroy the integrity of the project (both in the sense of its authenticity and unity), and thus successfully argued against it in line with a shared sense of the project’s purpose. Perhaps the question facing these communities is not how to replace their liberal values, social structures, and norms wholesale, but how to renew their sense of project autonomy as well as their corresponding cultures in line with an ethic of inclusivity and open‐mindedness.
Acknowledgments
Research for this chapter was supported by the Netherlands Organization for Scientific Research (NWO) as part of the research program Innovational Research Incentives Scheme Veni in connection with the project “The Web that Was” (275‐45‐006).
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