Planning and Executing Credible Experiments. Robert J. Moffat

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everyone wants to see some measurable return for the money. Yet it is the one area that has the greatest degree of intangibles.” There is no measurable attribute of education except a purely artificial one: “test scores.” Teachers know that test scores don’t measure educational achievement. But when people insist on measurements, they will get measurements.

      A great deal of the information we use in daily decision‐making is nonscalar and, therefore, intrinsically not measurable. For example, we cannot measure the appearance of a face, the sound of a voice, or the taste of tomato soup, and yet with no difficulty at all, we greet our friends, recognize their voices, and enjoy our dinners. The information transfer by sight, hearing, and through taste represents very complex information handling using arrays of scalars and correlations between pairs of scalars (temporal and spatial). No instrumentation system can do as sophisticated a job of pattern recognition as the human eye/mind combination, or of frequency analysis/correlation as the ear/mind combination, or of chemical analysis as the taste‐bud/mind combination. We are not denying the improving capabilities of neural networks, wavelet transformations, or AI deep learning – we are just marveling.

      2.2.2 Shapes

      Shape cannot be measured – not even simple shapes, such as circles. Simple shapes can be described by names that we all understand by experience, but they cannot be measured. For example, a “circle” is defined as the locus of points lying in a plane and at the same distance from a common point, called “the center.” Given that definition and a value for the radius, you can draw a circle and look at it, and you know exactly what was meant – but that does not constitute measuring the shape of the circle. The shape information was conveyed using the reserved word “circle”; only the size was described by the radius and location by the center.

Graph depicts a rice cooker design trajectory.

      2.2.3 Measurable by the Human Sensory System

      How amazing is the human sensory system and what it enables us to observe! Trying to extract as much information using scalar measuring instruments is quite a challenge. The human sensory system is very complex, and its receptors are very well tuned to our environment. If our eyes were just a few decibels more sensitive, we could see single photons; if our ears were just a few decibels more sensitive, we could hear the Brownian motion of individual air molecules as they bounced off our eardrums.

      2.2.4 Identifying and Selecting Measurable Factors

      One of the first problems to be faced in exploratory research, and in development work, is identifying which scalars are significant to the issue at hand. Sometimes a single scalar is sufficient, such as a temperature, pressure, or velocity. Sometimes a compound scalar measure can be put together from a set of simple scalars. One example would be the Reynolds number, used for characterizing the state of the flow in a channel. Sometimes two or more scalars can be combined into one measure to reflect value judgments or “trade‐offs” in desirability. For example, consider the problem of selecting the optimum heat exchanger for an engine application. In even the simplest situation, ignoring such considerations as cost, size, and durability, a heat exchanger for engine service has at least two important scalar descriptors: its effectiveness and its pressure drop. Typically, high effectiveness is “good,” while high‐pressure drop is “bad.” Also typically, pressure drop goes up when effectiveness goes up. Neither by itself is a measure of goodness for the heat exchanger. A weighted sum of the two can be used as a “composite scalar” by finding two weight functions, one for effectiveness and one for pressure drop, which accounts for the effects of both on some single, important parameter – brake‐specific fuel consumption is another example. Such “goodness factors” can be used to account for many factors at a time and to convert a nonmeasurable situation to a measurable one.

      The choice of what to measure sets the course of the entire experiment, and that choice should be made with considerable care.

      2.2.5 Intrusive Measurements

      Always remember as you plan: making a measurement intrudes on the system

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