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Small Business For Dummies®, 6th Australian Edition
Published by
Wiley Publishing Australia Pty Ltd
42 McDougall Street
Milton, Qld 4064
Copyright © 2021 Wiley Publishing Australia Pty Ltd
The moral rights of the author have been asserted.
ISBN: 978-0-730-38484-7
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Cover image: © Carlina Teteris/Moment/Getty Images
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Small Business For Dummies®
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Table of Contents
1 Cover
4 Introduction About This Book Foolish Assumptions Icons Used in This Book Where to Go from Here
5 Part 1: Getting Started Chapter 1: Is Small Business for You? Working for Yourself — A Dream Come True? Working for Yourself — Reality Strikes Getting the Timing Right Staying Safe or Inventing the Wheel? Getting the Government to Help You Setting Yourself Up for Success Chapter 2: Figuring Out What’s So Special about You (And Your Business) Understanding Strategic Advantage Justifying Why You Can Succeed Understanding How Risk Relates to Gain Figuring Out Who Your Competitors Really Are Choosing Your Competitive Strategy Chapter 3: Starting from Scratch, Buying a Business, or Joining a Franchise Weighing Up the Good and the Bad of Buying a Business Asking the Right Questions Calculating the ‘True’ Earnings of a Business Valuing an Existing Business Dotting Your I’s, Crossing Your T’s Buying a Franchise Exercising Due Diligence
6 Part 2: Finding Your Entrepreneurial Spirit Chapter 4: Separating Yourself from Your Business Deciding What Path You Want to Take Wearing Different Hats Building a Business with a Life of its Own Appreciating
