the Limitations of Your Business
Chapter 5: Staying One Step Ahead
Taking an Eagle-Eye View
Rating Your Capabilities
Identifying Opportunities and Threats
Doing a SWOT Analysis
Creating a Plan for Change
Chapter 6: Creating a Business Plan
Getting Started with Your Plan
Charting a True Course
Assessing the Environment
Declaring Your Battle Plan
Outlining Your Marketing Plan
Describing Your Dream Team
Presenting Financials
Chapter 7: Getting the Legals Right
Picking a Business Structure
Matching the Name to the Game
Protecting Your Brand
Registering with the Powers That Be
Working with Contracts
Negotiating Lease Contracts
7 Part 3: Planning for Profit Chapter 8: Figuring Out Prices and Predicting Sales Choosing a Pricing Strategy Building a Hybrid-Pricing Plan Forming Your Final Plan of Attack Monitoring and Changing Your Price Building Your Sales Forecast Creating Your Month-by-Month Forecast Chapter 9: Building Profit Projections Understanding the Cost of Your Sales Forecasting Expenses Building Profit Projections Understanding the Whole Deal Factoring Personal Expenses into the Equation Chapter 10: Calculating Your Break-Even Point Identifying Your Tipping Point Changing Your Break-Even Point Looking at Things from a Cash Perspective Chapter 11: Creating Your Marketing Plan Laying Down the Elements of Your Plan Defining Who Your Customers Are Analysing Your Competitors Setting Sales Targets Building Sales Strategies Expanding Your Reach Offline Keeping Yourself Honest
8 Part 4: People Power Chapter 12: Making Service Your Business Creating a customer service culture Going the Extra Mile Evaluating Your Performance Showing That You Care Dealing with Complaints Chapter 13: Becoming an Employer Becoming an Employer: The First Steps Meeting Minimum Pay and Conditions Playing Safe and Playing Fair Chapter 14: The Art of Management Drawing Up a Position Description Playing the Recruitment Game Picking the Best Offering Someone a Job Learning to Lead Don’t Worry, Be Happy Managing Difficult Employees
9 Part 5: High Finance Chapter 15: Financing Your Business Budgeting Enough for Start-Up Separating Start-up Expenses from Operating Expenses Sizing Up Your Finance Options Choosing Your Lender Chapter 16: Cooking the Books Figuring How Often to Do the Deed Choosing Software that Fits Creating
