frankly, inevitable. But it's a useless endeavor in my experience. That path leads to irrelevancy. There are plenty of others happy to take our jobs and customers.
Instead, let's be nimble as we lean into change to proactively shape responsive organizations that value creativity and innovation to foster success. Today, more than ever, we need to care about relationships and be prepared for the disruptions that will inevitably come.
As someone who's been fortunate to have a front-row seat during the onslaught of mega and micro influences reshaping work in America today, I invite you to consider the ways in which successful companies not only navigate unimaginable disruption but also embrace it as an opportunity to learn and grow.
1 The World Is Changing
Change is the law of life. And those who look only to the past or present are certain to miss the future.
Source: John F. Kennedy Address in the Assembly Hall at the Paulskirche in Frankfurt (266), June 25, 1963, Public Papers of the Presidents: John F. Kennedy, 1963.
It's certainly no surprise that the world is changing, right? Progress and innovation have always been the natural order of things.
Hunter-gatherers evolved into an agrarian society focused on farming. Much later, America's industrial economy gave way to a postindustrial society, transitioning from a society that primarily provided manufactured goods to one that provides services.
Plus, world events—wars, natural disasters, political leaders, plagues, and viruses—have all delivered tsunamis of change since the beginning of time.
But here's what is new and radical in the world we live in today: the frenetic pace of change. That is unprecedented in the history of the world. The period with which change occurs has become radically compressed.
And that is having a profound effect on the world of work. There's a cognitive dissonance—a sort of psychological stress experienced worldwide—as we collectively struggle to match our behaviors, decisions, and expectations to a world that is evolving at warp speed. And all of these changes are rushing into a work environment that seems forever in flux.
Where is all this change coming from? It's due to a set of complex and ever-mutating trends both internal and external to our society. And together, they are creating a perfect storm of chaos with grave implications for businesses and companies that don't recognize and respond.
Let's consider them one at a time.
The Face of America Is Changing
One of the biggest changes sweeping our nation is the pace of diversity. The percentage of white Americans is shrinking. In fact, by the year 2045, the census projects that whites will make up just under half of the US population, officially making them a minority. America will also be almost one-quarter Hispanic and nearly 8% Asian.1
Where will US population growth come from exactly? International migration. As the largely white population retires, it will be youthful minorities who take their place. By 2060, the census estimates that only 36% of those under 18 will be white. Non-whites already make up the majority of newborns and kids in K–12 schools in the US today.
The political schism in America today makes sense in this context, doesn't it? The on-the-ground realities are quite different for the declining white population and the emerging multiracial population. As America rapidly becomes more ethnically diverse, companies will need to recognize resistance to change among the ranks, become adept at fostering acceptance and inclusion, and actively work to effectively engage a diverse workforce.
Paying lip service to “diversity initiatives” will brand organizations as out-of-step, making it more challenging to recruit talent. As you will learn, what really matters instead is consistent hiring practices that actually reflect an inclusive and diverse workforce.
When a potential hire looks around the office or the plant, what are they noting about your organization? Is the executive team elderly, male, and white? Or does it accurately reflect the diverse racial and gender makeup that is their reality? Here's a tantalizing stat to consider: in 2019, 60% of companies in the US did not have a single woman on the board.2
Also, senior citizens are soon expected to outnumber children for the first time in our history. In just one decade from now—by 2030—every baby boomer will be at least 65 years old, ushering in a radical new era of slower population growth.3 In fact, by 2060, there will be just 2.5 workers (down from 3.5 workers) to drive the economy for every retired individual.4
Millennials Are Taking Over
Recently, millennials surpassed Gen Xers as the largest generation of workers.5 And that trend has plenty of critical implications as well. Just as America is experiencing a widening gap between whites and non-whites, so, too, is it struggling with a schism between the experience of older Americans and millennials.
Millennials are early adopters of technology. Unlike their older peers, they've grown up with the internet in a connected society replete with social media and other online solutions oriented platforms. Technology solutions are intuitive for them.
At first glance, it might seem millennials have a societal advantage due to their facility with technology compared to older generations. But, although they may find it easier to navigate the latest app or trending technology, they are also less at ease with real-time communication than older Americans. This is true in the workplace as well. In other words, even as they are more connected, they are also more disconnected.
Millennials are struggling in other ways, too. The American Dream they've watched their parents embrace is fading from view. It seems unattainable for millennials as they struggle under the burden of historic loan debt, soaring health care costs, and flattened wages, forcing many to live at home well into their 30s.
Sets of couples are sharing tiny apartments in large urban cities with runaway housing costs and forgoing consumer purchases such as new cars that previous generations took for granted as a normal perk of life after college. Millennials are realizing that, for the first time in history, they are unlikely to do as well as their parents have done.
Will those resentments play out in unforeseen ways as they ultimately arrive in the C suite and must allocate financial resources for older generations? If not millennials, who will drive the economic engine as baby boomers retire and reduce spending?
Ultimately, it's in the workplace (as well as society at large) where these generational trends often work at cross-purposes when workers' values and communication styles conflict. Successful companies will be those who can flex and find creative ways to harness the diverse strengths of their employees in service of the company's goals.
Education Isn't Training for Reality
How exactly will we prepare and train students for this new and ever-shifting work landscape? Unfortunately, our nation's educational systems are training for a reality that no longer exists. Teaching is outmoded.
Education also
