ESG Investing For Dummies. Brendan Bradley

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these factors into the investment process.

While the quality of these metrics is improving, many still question the reliability, consistency, and utility of such data. Agreeing on the broad principles of ESG is one thing, but having a standardized view of how one company ranks relative to another is a key component in comparing performance of companies and portfolios as ESG investing develops. The most important concerns include filling in gaps in the data, adding new metrics, and improving dependability, which improves comparability across companies. I discuss rankings and metrics in more detail later in this chapter.

      The practice of reflecting ESG issues has evolved considerably from its origins in the negative or exclusionary screening of listed equities based on moral values. Some providers still focus on negative screening, where they exclude firms or sectors from investment portfolios, often on ethical or religious grounds (for example, tobacco, alcohol, ammunition, and gaming). Another common use case is limiting exposure to poor labor conditions, corruption, or other issues in the supply chain. A variety of methods are now being used that consider concerns for both purely investment-motivated and more values-motivated investors across asset classes. For example, ESG screens that identify what investors consider to be the worst-performing or “best in class” companies, in terms of their ESG score within a specific sector, are frequently applied. Yet providers don’t agree on which factors are most important, and much less data is available to help identify positive opportunities for sustainable investment. I discuss the ratings bias in more detail later in this chapter.

      

Composite ESG scores, where the individual elements of ‘E,’ ‘S,’ and ‘G’ are aggregated into one total score, can risk further reducing an investor’s understanding of a company and its real-world impact. A comparison of some major providers of ESG scores shows relative correlations of only 30 to 40 percent, depending on the period you’re looking at, which is rather low! This issue arises as different ratings agencies use different methodologies to arrive at both their individual and composite scores, including different metrics and weightings, so disparities will naturally exist. However, traditional investors don’t only look at a balance sheet when analyzing a company, and therefore they shouldn’t rely on a mixture of ESG scores, which they don’t really understand, to create a false sense of confidence. They need to focus on the quality and comparability of ESG information provided by corporate issuers, and determine how best to integrate various ESG factors into their investment selection process. Many active management investors have also begun to apply their own research perspectives on this scoring issue, leading to yet another set of results. See Chapter 14 for more about the integration of ESG performance in the investment process.

      

Clearly there is an ongoing race to provide a “single point of truth” platform for ESG data. An increasing number of providers are producing thousands of metrics and scores, either within their platforms or over an application programming interface (API). This further supports the use of AI, as it enables continuous, real-time, big data ESG harvesting and analytics. This should lead to the creation of stronger ESG investment signals, through sustainable ratings, that facilitate the creation of more forward-looking analysis rather than largely backward-looking corporate disclosure. The result could be the realization of transparent performance attribution analysis that correctly determines the premium on ESG investments. Whichever way, greater data quality and integrity are required.

      

You can visit www.researchaffiliates.com/en_us/publications/articles/what-a-difference-an-esg-ratings-provider-makes.html to review how different service providers apply their ratings. The physical scores or rankings offered by service providers are proprietary, but more of the ratings agencies are now providing indicative scores on their websites without the requirement to be a subscriber. One example is www.sustainalytics.com/esg-ratings/.

      In principle, many companies would argue that they are ESG-compliant because they have paid lip service to some of the major environmental, social, and governance issues that are the flavor of the month. However, ticking the box and engaging in a true analysis of the ESG factors that your company faces, and what they can do to mitigate those factors, are two very different issues. Moreover, some firms deliberately undertake greenwashing (see Chapter 6) to mislead stakeholders as to their real ESG credentials. This section highlights what the true characteristics of an ESG-focused company should be and how companies define the material factors to their issues to achieve such characteristics.

      Determining material ESG factors

      

Likewise, financially material ESG factors represent a significant impact, either positive or negative, on a company’s business model, such as revenue growth, margins, and risk. The material factors differ from one sector to another, including supply chain management, environmental policy, worker health and safety, and corporate governance. For sustainability to translate into financial performance, it must have an influence on either the amount of cash flow generated or the cost of external financing to the company.

      Many firms consider ESG factors such as renewable energy, community relations, and political contributions to be material indicators that they are being good corporate citizens and following an ESG strategy. However, there is a difference between “doing good” and “doing well.” From an investment perspective, these factors may not be financially material to the company’s bottom line, so they don’t score highly in terms of investment-grade aspects that will impact their share price. Therefore, a company needs to consider which ESG issues present real financial risk or opportunity. This analysis should include stakeholder engagement to agree on the priority issues that need to be addressed. For example, an airline company could focus on energy efficiency, customer satisfaction, and executive compensation as core ESG factors that make a difference, but there isn’t always consensus as to what constitutes financially material ESG factors.

      

It’s not surprising that a critical part of ESG scoring is determined by material factors that affect a company’s financial performance, but data providers typically take their own view on materiality issues. This proprietary approach doesn’t

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