The Reign of Brainwash: Dystopia Box Set. Эдгар Аллан По

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who are the parts of the collective whole. To give organizations precedence over persons is to subordinate ends to means. What happens when ends are subordinated to means was clearly demonstrated by Hitler and Stalin. Under their hideous rule personal ends were subordinated to organizational means by a mixture of violence and propaganda, systematic terror and the systematic manipulation of minds. In the more efficient dictatorships of tomorrow there will probably be much less violence than under Hitler and Stalin. The future dictator's subjects will be painlessly regimented by a corps of highly trained social engineers. "The challenge of social engineering in our time," writes an enthusiastic advocate of this new science, "is like the challenge of technical engi­neering fifty years ago. If the first half of the twen­tieth century was the era of the technical engineers, the second half may well be the era of the social engi­neers" -- and the twenty-first century, I suppose, will be the era of World Controllers, the scientific caste system and Brave New World. To the question quis custodiet custodes -- Who will mount guard over our guardians, who will engineer the engineers? -- the an­swer is a bland denial that they need any supervision. There seems to be a touching belief among certain Ph.D.'s in sociology that Ph.D.'s in sociology will never be corrupted by power. Like Sir Galahad's, their strength is as the strength of ten because their heart is pure -- and their heart is pure because they are scien­tists and have taken six thousand hours of social studies.

      Alas, higher education is not necessarily a guaran­tee of higher virtue, or higher political wisdom. And to these misgivings on ethical and psychological grounds must be added misgivings of a purely scientific charac­ter. Can we accept the theories on which the social engineers base their practice, and in terms of which they justify their manipulations of human beings? For example, Professor Elton Mayo tells us categori­cally that "man's desire to be continuously associated in work with his fellows is a strong, if not the strong­est human characteristic." This, I would say, is mani­festly untrue. Some people have the kind of desire de­scribed by Mayo; others do not. It is a matter of tem­perament and inherited constitution. Any social organ­ization based upon the assumption that "man" (who­ever "man" may be) desires to be continuously asso­ciated with his fellows would be, for many individual men and women, a bed of Procrustes. Only by being amputated or stretched upon the rack could they be adjusted to it.

      Again, how romantically misleading are the lyrical accounts of the Middle Ages with which many contem­porary theorists of social relations adorn their works! "Membership in a guild, manorial estate or village pro­tected medieval man throughout his life and gave him peace and serenity." Protected him from what, we may ask. Certainly not from remorseless bullying at the hands of his superiors. And along with all that "peace and serenity" there was, throughout the Middle Ages, an enormous amount of chronic frustration, acute unhappiness and a passionate resentment against the rigid, hierarchical system that permitted no vertical movement up the social ladder and, for those who were bound to the land, very little horizontal movement in space. The impersonal forces of over-population and over-organization, and the social engineers who are trying to direct these forces, are pushing us in the direction of a new medieval system. This revival will be made more acceptable than the original by such Brave-New-Worldian amenities as infant conditioning, sleep-teaching and drug-induced euphoria; but, for the majority of men and women, it will still be a kind of servitude.

      IV.

       Propaganda in a Democratic Society

       Table of Contents

      "The doctrines of Europe," Jefferson wrote, "were that men in numerous associations cannot be restrained within the limits of order and justice, except by forces physical and moral wielded over them by authorities independent of their will. . . . We (the founders of the new American democracy) believe that man was a rational animal, endowed by nature with rights, and with an innate sense of justice, and that he could be restrained from wrong, and protected in right, by mod­erate powers, confided to persons of his own choice and held to their duties by dependence on his own will." To post-Freudian ears, this kind of language seems touchingly quaint and ingenuous. Human beings are a good deal less rational and innately just than the optimists of the eighteenth century supposed. On the other hand they are neither so morally blind nor so hopelessly unreasonable as the pessimists of the twentieth would have us believe. In spite of the Id and the Un­conscious, in spite of endemic neurosis and the prev­alence of low IQ's, most men and women are probably decent enough and sensible enough to be trusted with the direction of their own destinies.

      Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de­vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience un­der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo­cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi­tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu­tions work effectively. We see, then, that there are certain historical, economic, demographic and techno­logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab­stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi­atics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immedi­ate future there is some reason to believe that the punitive methods of 1984 will give place to the rein­forcements and manipulations of Brave New World.

      There are two kinds of propaganda -- rational propa­ganda in favor of action that is consonant with the enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propa­ganda that is not consonant with anybody's enlight­ened self-interest, but is dictated by, and appeals to, passion. Where the actions of individuals are con­cerned there are motives more exalted than enlight­ened self-interest, but where collective action has to be taken in the fields of politics and economics, enlight­ened self-interest is probably the highest of effective motives. If politicians and their constituents always acted to promote their own or their country's long-range self-interest, this world would be an earthly paradise. As it is, they often act against their own inter­ests, merely to gratify their least creditable passions; the world, in

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